Digital Marketing Manager

ABOUT WTF

WTF is building an integrated fitness and wellness platform across gyms, technology, consumer products and digital memberships. This role works directly with the founder and owns the paid-growth engine across EVRYDAY Supplements, EVRYDAY Marketplace, the WTF app and additional consumer verticals.

THE MANDATE

This is a hands-on execution role—not an agency-management, reporting or delegation-only position.

You will be expected to:

• Scale EVRYDAY Supplements toward ₹100Cr in contribution-positive digital revenue.

• Build the EVRYDAY Marketplace toward ₹200Cr.

• Drive WTF app memberships, subscriptions, renewals and repeat purchases.

• Build an operating system that can be reused across multiple WTF consumer businesses.

We already run 5,000+ ads and can produce new creative in 24–48 hours. Your job is to turn that velocity into profitable website and app transactions.

WHAT YOU WILL PERSONALLY OWN

• Meta and Google account structure, bidding, audiences, feeds, budgets and scaling.

• Creative-test architecture: hooks, formats, offer testing, fatigue detection and iteration.

• Website/D2C revenue: purchase funnels, CRO, landing pages, AOV, RTO/refunds and contribution margin.

• App growth: MMP/events, install-to-paid conversion, subscriptions, renewals and retention.

• Measurement: GA4, GTM, CAPI, attribution, CAC, MER, ROAS, LTV and incrementality.

• Lifecycle: CRM, email, WhatsApp, win-backs, repeat purchase and churn reduction.

• AI-native workflows for creative production, analysis, anomaly detection and reporting.

NON-NEGOTIABLES

• You have personally operated both Meta Ads and Google Ads.

• Your primary outcome has been paid website/app purchases—not merely leads.

• You can defend spend, net revenue, CAC, MER/ROAS, contribution and retention numbers.

• You know what changed because of your own actions.

• You are currently based in Delhi NCR and can work full-time, six days a week from Noida.

• You can bring a non-confidential, redacted or independently recreated work artifact to a live assessment.

STRONG SIGNALS

• Scaled an Indian D2C, ecommerce, marketplace, subscription or consumer-app business.

• Operated meaningful monthly budgets while protecting contribution economics.

• Built GA4/GTM/CAPI/MMP instrumentation and used it to make decisions.

• Improved creative velocity, landing-page conversion, repeat rate or renewal economics.

• Built AI workflows used in real campaign operations.

THIS ROLE IS NOT FOR

• Lead-generation-only marketers.

• Agency account managers who did not personally operate the accounts.

• Managers who only reviewed dashboards or delegated execution.

• Brand-only, social-media-only or reporting-only profiles.

• Candidates unwilling to work on-site in Noida.

FIRST 90 DAYS

• Audit and rebuild acquisition, measurement and lifecycle systems.

• Establish daily and weekly spend-to-net-sales and contribution reporting.

• Launch a disciplined creative and landing-page test system.

• Improve paid purchase conversion, CAC/MER and repeat revenue.

• Build the junior execution team around the proven operating model.

SELECTION PROCESS

1. Written evidence screen.

2. Live account/funnel/measurement exercise using non-confidential or recreated data.

3. Founder operating discussion.

4. Reference and claim verification.

TO APPLY

Your CV is not enough. Be ready to provide:

• Three website/app revenue wins with spend, net sales and unit economics.

• Largest monthly Meta and Google budgets personally operated.

• Exact account/funnel changes you made.

• Attribution and lifecycle stack.

• One AI workflow used in production.

• Current NCR location, notice period and compensation.

• One real, non-confidential operating artifact.

We hire operators on proof of execution.