Digital Marketing Manager

• Role & responsibilities :
• Plan and run digital campaigns across SEO/SEM, email, social media, and display advertising.
• Performance Tracking: Measure and report ROI and KPIs using analytics tools like Google Analytics.
• Content & Funnel Optimization: Improve landing pages, user experience, and conversion funnels.
• Budget Management: Allocate funds, monitor ad spend, and negotiate vendor or agency contracts.
• Trend Analysis: Identify emerging digital technologies and market trends to stay ahead of competitors.

Preferred candidate profile:

• Experience: Bachelors degree in marketing or a related field, plus 3 to 7 years of hands-on digital marketing experience.
• Tool Proficiency: Strong working knowledge of SEO tools (SEMrush, Ahrefs), ads managers (Google Ads, Meta Ads), and CRM platforms (HubSpot, Salesforce).
• Analytical Skills: Ability to interpret complex data metrics and run A/B conversion tests.
• Communication: Excellent leadership, writing, and cross-functional collaboration skills