Digital Marketing Manager

Job Summary

Cayana Infratech is looking for a highly driven, creative and hands-on Marketing Manager who can take complete ownership of the companys marketing function. This is not a role limited to social media management. You will be the single point of ownership for building Cayanas digital presence, generating quality leads, strengthening brand visibility and creating marketing strategies that directly support business growth. We are looking for someone who can think strategically, execute independently and continuously experiment with new ideas.

Responsibilities

• Develop and execute end-to-end digital marketing strategy aligned with sales and business goals
• Plan, run, and optimize Google Ads, Meta Ads, and other paid campaigns to drive consistent, high-quality leads
• Monitor and improve CPL, conversion rates, ROI, and lead quality across all campaigns
• Own Cayanas social media presence (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Build monthly content calendars and campaign themes
• Generate content ideas - reels, videos, carousels, project stories, market insights, customer content
• Develop and execute the overall content strategy for the brand and its projects.
• Coordinate with designers, photographers, videographers, and external agencies/freelancers
• Drive SEO strategy - keyword research, on-page/off-page SEO, competitor analysis.
• Manage SEM and paid search campaigns
• Track website rankings, traffic, and organic lead generation opportunities
• Own the company website and project pages from a marketing standpoint.
• Manage landing pages and campaign-specific web pages
• Improve website UX, SEO, and lead capture/conversion.
• Keep all project information and web content accurate and updated
• Build and maintain a marketing performance dashboard (leads, CPL, traffic, conversions, ROI, social growth)
• Use data to guide marketing decisions and strategy adjustments.
• Track competitors, industry trends, and emerging marketing opportunities
• Plan and support offline/integrated marketing - launches, exhibitions, activations, PR, promotions.
• Ensure consistency between online and offline brand messaging
• Conduct market research on customer behavior and preferences.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.