Digital Marketing Manager

Performance Marketing Specialist | CreditMantri

ABOUT THE ROLE

We are looking for a Performance Marketing Specialist to drive existing-user re-engagement through CRM campaigns and manage paid direct media campaigns to generate qualified traffic, conversions, and business growth.

KEY RESPONSIBILITIES

CRM & Re-engagement

• Plan and execute campaigns across WhatsApp, SMS, and Email.
• Manage user segmentation, lifecycle journeys, behavioural triggers, and re-engagement campaigns.
• Drive logins, conversions, and engagement from lapsed and dormant users.
• Execute A/B testing on messaging, CTAs, timing, audiences, and frequency.

Paid Direct Media

• Plan, execute, and optimise campaigns across Google Ads, Meta, and other paid channels.
• Manage targeting, budgets, creatives, retargeting, and audience optimisation.
• Track and optimise CPL, CPA, CAC, CTR, CVR, and ROAS.
• Ensure accurate campaign tracking through GA4, UTM, pixels, and conversion tracking.

Analytics & Reporting

• Monitor CRM and paid media performance and identify optimisation opportunities.
• Prepare weekly MIS with actionable insights and recommendations.
• Continuously optimise channel mix and campaign performance.

SKILLS & QUALIFICATIONS

• 2- 5 years of experience in Performance Marketing / CRM / Lifecycle Marketing.
• Hands-on experience with Google Ads, Meta Ads, and CRM platforms such as WebEngage, MoEngage, or CleverTap.
• Strong understanding of paid media metrics and campaign optimisation.
• Experience in segmentation, retargeting, A/B testing, and behavioural campaigns.
• Strong analytical and reporting skills.
• Fintech/BFSI/B2C experience preferred.
• Knowledge of GA4, Excel, SQL, or BI tools is an advantage.