Digital Marketing Manager

Job Summary

We are looking for a data-driven Performance Marketer to join the Central Marketing Team at Case. In this role, you will work across multiple Case businesses - to scale acquisition, optimise performance funnels, and run structured experimentation on Meta, Google, and remarketing channels. You will work closely with marketing, product, data, and martech teams to build a scalable, ROI-positive acquisition engine.

What you ll be doing

• Execution: Execute campaign launches across platforms (Meta, Google App/Perf Max, YouTube)
• Analytics and Reporting: Monitor and analyze performance metrics, providing detailed reports and insights on campaign performance. Use data to make informed decisions and drive continuous improvement.
• Ad tech setup: Should be very savvy and be able to evaluate multiple platforms, onboard partners, set planning principles and manage campaigns.
• Optimization: Continuously test, optimize, and scale campaigns through A/B testing, bid strategies, audience targeting, and creative adjustments.
• Collaboration: Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans. The role requires close collaboration with partners - Google/Facebook/Twitter, 3rd party - publisher ecosystem, content creative Team, analytics
• Reporting Measurement: Thinking beyond just media metrics, working towards business attribution of the media impact. Build weekly and monthly dashboards, present campaign performance, learnings, and next-step experiments.
• Market Research: Stay up-to-date with the latest trends in digital marketing, competitor analysis, and emerging technologies to keep campaigns innovative and effective.

Required skills experience

• 3-5 years of experience in hands-on performance marketing
• Deep working knowledge of Meta Ads + Google Ads (App + Search + YouTube).
• Strong analytical capability, comfort with funnel analysis, numbers, and insights.
• Experience with Appsflyer/GA4/Amplitude
• Ability to manage multiple campaigns and verticals simultaneously.
• Strong understanding of core metrics (CPI, CAC, CTR, CVR, ROAS, ARPU)

Nice to-haves

• Experience in fintech, credit, or investment apps.
• Exposure to martech event setup or attribution troubleshooting.
• Experience running performance support for influencer-led campaigns.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.