Digital Marketing Manager
primereach marketing pvt ltd · Mumbai · onsite · Posted 53d ago
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About this role
Digital Marketing Manager – Strategy & Campaigns
Location: Remote initially | Transitioning to On-site, Mumbai
Employment Type: Full-time
Experience: 3–6 years
About the Role
PrimeReach Marketing is looking for a Digital Marketing Manager who can take ownership of digital strategy, campaign planning, social media, content, and performance across multiple clients and industries.
The ideal candidate is both strategic and hands-on—someone who can understand a client's business, identify marketing opportunities, build an integrated digital strategy, brief creative teams, execute campaigns, and analyze performance.
Experience working with financial services, banking, stock markets, investments, fintech, training/education, or other regulated/high-consideration industries will be a strong advantage.
Key Responsibilities:
Digital Strategy & Campaign Planning
Develop end-to-end digital marketing strategies based on business objectives.
Build integrated campaign plans across organic, paid, content, social, and digital channels.
Develop monthly and quarterly marketing roadmaps and content calendars.
Define target audiences, customer journeys, campaign objectives, KPIs, and measurement frameworks.
Translate business objectives into clear marketing actions and campaigns.
Social Media & Content
Develop platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok and X.
Plan and manage monthly content calendars.
Develop campaign concepts, content themes, hooks, CTAs, and messaging.
Write platform-native copy, captions, scripts, and campaign messaging.
Work closely with graphic designers, video editors, and content teams to execute campaigns.
Stay updated on platform trends, algorithm changes, formats, and emerging opportunities.
Performance & Digital Marketing
Work with the performance marketing team to plan and optimize paid campaigns.
Understand the full-funnel journey from awareness to lead/conversion.
Develop landing page, CTA, retargeting, and conversion strategies.
Understand Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads and other relevant platforms at a strategic level.
Use UTM tracking, GA4, platform analytics, and dashboards to evaluate campaign performance.
Identify opportunities to improve CAC, CPL, conversion rates, engagement, and ROI.
Industry & Market Understanding
Conduct competitor, audience, and market research.
Ability to quickly understand complex products and industries.
Financial services/banking/stock market/investment/fintech knowledge is preferred.
Experience with training, education, professional courses, or other lead-generation businesses is an advantage.
Understand the importance of compliance, disclaimers, and responsible communication when working with regulated industries.
Analytics & Reporting
Track campaign and channel performance against defined KPIs.
Prepare monthly performance reports and actionable insights.
Identify what is working, what isn't, and recommend next steps.
Use data to continuously improve content and campaign strategy.
AI & Emerging Marketing
Use AI tools to improve research, ideation, content development, analysis, and campaign planning.
Familiarity with tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, or similar platforms.
Stay updated on AI search, GEO (Generative Engine Optimization), social search, and emerging digital marketing trends.
Requirements
3–6 years of experience in digital marketing, social media, campaign management, or an agency environment.
Strong understanding of digital marketing strategy and customer journeys.
Proven experience planning and executing campaigns from brief to reporting.
Strong knowledge of social media platforms and their respective audiences.
Experience working with creative teams and providing clear creative briefs.
Strong copywriting, communication, and presentation skills.
Good understanding of analytics, attribution, UTMs, and digital performance metrics.
Comfortable working across multiple clients and industries.
Strong project management and organizational skills.
Ability to independently manage deadlines and take ownership of deliverables.
Preferred Industry Experience
Candidates with experience in any of the following will be preferred:
Banking & Financial Services
Stock Markets & Investments
FinTech
Insurance
Wealth Management
Trading/Education Platforms
Professional Training & Education
Real Estate
Technology/SaaS
Important: Candidates with financial-services experience should understand that marketing in regulated categories requires careful communication, appropriate disclaimers, and compliance with applicable platform and industry requirements.
Tools & Platforms
Experience with some of the following is preferred:
Social: Meta Business Suite, Instagram, Facebook, TikTok, LinkedIn, X
Analytics: GA4, Google Search Console, Looker Studio, Meta Analytics
Advertising: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
Planning: Notion, Trello, Asana, Monday, or similar
Creative: Canva, CapCut
AI: ChatGPT, Gemini, Claude, Adobe Firefly, Canva AI
SEO/GEO: Keyword research tools, Google Search Console, SEO platforms and AI-search optimization concepts
Location
The role will initially be remote and will transition to an on-site working model in the Vikhroli/Powai area of Mumbai.
Candidates should be based in Mumbai or be willing to commute/relocate when the role transitions on-site.
PrimeReach Marketing is an equal-opportunity employer.
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