Digital Marketing Manager

Role Overview:

This role begins as a senior individual contributor and may evolve into a leadership position, with ownership of building and mentoring a high-performing marketing team over time. This role is ideal for a seasoned marketing professional with 5–12 years of experience preferably in IT, SaaS, HealthTech, or FinTech, who can conceptualize, blueprint, and execute end-to-end marketing strategies and drive its execution for new and existing brands.

The role requires strong exposure to US markets and US clients, deep hands-on experience across modern digital marketing, AI tools, CRM platforms, and the ability to operate with MNC-level professionalism and communication standards.

Key Responsibilities

Brand & Strategy

Lead brand conceptualization, positioning, and go-to-market strategy for new and evolving brands

Conduct deep market research, competitive analysis, ICP definition, and messaging frameworks

Create marketing blueprints aligned to business goals, revenue targets, and market maturity

Growth & Digital Marketing

Own and execute growth marketing strategies across SEO, paid media, social media, content, and websites

Drive demand generation, lead quality improvement, and funnel optimization

Partner with sales and leadership to align marketing outcomes with revenue objectives

Marketing Technology & AI

Hands-on ownership of CRM platforms, marketing automation, AI-driven tools, and analytics

Implement and optimize AI tools for content, campaign execution, research, and reporting

Ensure marketing systems are scalable, efficient, and performance-driven

Execution & Stakeholder Management

Work closely with US stakeholders and clients, participating in meetings aligned to US time zones when required

Maintain high corporate communication standards (verbal and written)

Collaborate cross-functionally with design, sales, leadership, and external partners

Required Experience & Skills

5–12 years of digital marketing experience preferably in IT / SaaS / HealthTech / FinTech

Proven experience as a senior individual contributor (not just a people manager)

Strong expertise in:

Brand strategy & positioning

Growth marketing & demand generation

CRM platforms and marketing automation

SEO, SMM, paid campaigns, and website development

Marketing AI tools and modern ManTech stacks

Excellent market research and analytical skills

Exceptional verbal and written communication skills

Strong command of MS Office, Google Workspace, and corporate collaboration tools

Comfortable working India office hours with flexibility for US meetings.