Digital Marketing Manager

We are Hiring Digital Marketing Manager

Experience: 3–5 Years

Location: Kolkata

Employment Type: Full-Time

About the Role

We are looking for a results-driven Digital Marketing Manager with 3–5 years of experience in SEO, Social Media Marketing (SMM), and PPC/Performance Marketing. The ideal candidate should have hands-on experience in developing and executing digital marketing strategies, managing campaigns, analysing performance, and driving measurable business results.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across SEO, SMM, Google Ads, and paid social media campaigns.
• Plan, manage, and optimise PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research, competitor analysis, on-page and off-page SEO, and monitor organic search performance.
• Develop and implement social media strategies to improve brand visibility, engagement, and lead generation.
• Manage content calendars and coordinate with content and creative teams for digital campaigns.
• Monitor campaign performance and analyse key metrics such as CTR, CPC, CPL, conversion rate, ROAS, traffic, and engagement.
• Prepare regular performance reports and provide actionable insights for campaign improvement.
• Identify new digital marketing opportunities, trends, and platforms to improve campaign performance.
• Work closely with clients and internal teams to understand business objectives and translate them into effective digital strategies.
• Stay updated with the latest Google, Meta, SEO, PPC, and social media trends and algorithm changes.

Required Skills

• 3–5 years of hands-on experience in Digital Marketing.
• Strong knowledge of SEO, SMM, Google Ads, and Meta Ads.
• Experience in managing lead generation and performance marketing campaigns.
• Good understanding of Google Analytics/GA4, Google Search Console, Google Ads, and Meta Ads Manager.
• Knowledge of SEO tools such as Google Keyword Planner, SEMrush/Ahrefs, Screaming Frog, or similar tools.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and make data-driven decisions.
• Excellent communication and project management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.

Good to Have

• Experience working with multiple clients or in a digital marketing agency environment.
• Knowledge of conversion tracking, remarketing, audience targeting, and campaign attribution.
• Basic understanding of WordPress and website analytics.
• Experience in creating digital marketing reports and presenting campaign insights.