Digital Marketing Manager

Job Title: Digital Marketing Manager
Experience: 5+ Years
Location: Chennai - Valasaravakkam
Employment Type: Full-Time
Work Mode: Work from Office
Shift: US Shift - 3:00PM to 12:00AM

Job Summary
We are looking for an experienced and result-oriented Digital Marketing Manager with 6+ years of hands-on experience in Digital Marketing and SEO.

The ideal candidate should have a strong understanding of SEO, content marketing, paid marketing, social media, website optimization, lead generation, analytics, and digital marketing strategy, with the ability to develop and execute campaigns targeting the US market.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
• Plan and implement SEO strategies to improve organic rankings, website traffic, visibility, and lead generation.
• Conduct comprehensive keyword research, competitor analysis, technical SEO, on-page SEO, and off-page SEO.
• Optimize website content, landing pages, metadata, internal linking, and overall website performance.
• Develop and execute content marketing strategies for the US Healthcare / RCM audience.
• Manage digital campaigns across Google Ads, LinkedIn, social media, email marketing, and other relevant platforms.
• Generate qualified B2B leads through organic and paid digital marketing campaigns.
• Manage and optimize Google Search Ads, Display Ads, and other paid campaigns based on business objectives.
• Develop strategies for LinkedIn marketing and lead generation, particularly for the US market.
• Monitor website traffic, conversions, campaign performance, keyword rankings, and other digital marketing KPIs.
• Use Google Analytics, Google Search Console, and other SEO/marketing tools to analyze performance and identify opportunities.
• AI tools such as ChatGPT, Claude, Gemini, and other AI-powered marketing tools
• Work closely with the Business Development and Sales teams to support lead generation and revenue growth.
• Plan and manage social media campaigns and corporate digital presence.
• Develop, edit, and optimize digital content including website pages, blogs, landing pages, social media content, and marketing materials.
• Conduct regular competitor and market research within the US Healthcare / RCM industry.
• Stay updated with Google algorithm changes, SEO trends, AI-driven search, digital marketing trends, and industry best practices.
• Prepare regular performance reports and present insights, recommendations, and improvement plans to management.

SEO Responsibilities

• Develop and execute a comprehensive SEO strategy.
• Perform keyword research focused on US Healthcare, Medical Billing, and RCM-related keywords.
• Manage technical, on-page, and off-page SEO.
• Improve organic search rankings and website authority.
• Identify content gaps and develop SEO-driven content strategies.
• Monitor backlinks, domain authority, keyword rankings, and organic traffic.
• Conduct regular SEO audits and implement corrective actions.
• Optimize websites for Google search, AI search, and evolving search experiences.
• Track organic leads and conversions generated through SEO.
• Strong hands-on experience in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, and Lead Generation.
• Excellent knowledge of Google Analytics and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
• Strong understanding of keyword research and competitor analysis.
• Experience with WordPress and website content management.
• Strong knowledge of conversion optimization and landing-page optimization.
• Experience with LinkedIn marketing and B2B lead generation.
• Strong analytical and data-driven approach.
• Excellent written and verbal communication skills.
• Ability to independently develop, execute, monitor, and optimize digital marketing strategies.

Preferred Experience with Tools

• Google Analytics / GA4
• Google Search Console
• Google Ads
• Google Tag Manager
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• WordPress
• HubSpot / CRM platforms
• LinkedIn Campaign Manager
• Meta Business Suite
• Canva / Adobe Creative tools

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