Digital Marketing Manager

Digital Marketing Manager – SaaS / Software

Experience: 5–8 Years

Employment Type: Full-Time

Department: Digital Marketing

Industry: SaaS / Software Product

Notice Period: Immediate to less than 30 days

Relevant Experience: Minimum 2–3 years of experience in a SaaS / Software Product Company

Reporting To: Management

Location: Erode

Accommodation will be provided for outstation candidates

About the Role

We are looking for an experienced and results-oriented Digital Marketing Manager with proven experience in a SaaS or Software Product Company to lead digital marketing initiatives and drive measurable business growth.

The ideal candidate will have strong hands-on experience in performance marketing, SEO, lead generation, content marketing, website optimization, and digital campaigns for software products.

Key Responsibilities: SaaS Product Marketing

• Develop and execute digital marketing strategies for SaaS/software products.
• Understand target customers, industry segments, competitors, use cases, and customer pain points.
• Create campaigns based on customer segments and product use cases.
• Develop strategies to increase product awareness, enquiries, demos, trials, and paid subscriptions.
• Support new product and module launches and promotional campaigns.

Lead Generation

• Generate qualified leads through digital marketing channels.
• Develop and manage campaigns for product demos, free trials, enquiries, and direct sales.
• Work closely with the Sales/BDM team to improve lead quality and conversion.
• Track leads from initial enquiry through demo and final conversion.
• Continuously optimize lead quality and acquisition costs.

Performance Marketing

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Plan campaign budgets and monitor campaign performance.
• Track and optimize key metrics such as CPL, CAC, CTR, conversion rate, and ROAS.
• Conduct A/B testing for advertisements, landing pages, offers, and audiences.
• Identify high-performing campaigns and scale them effectively.

SEO & Organic Marketing

• Develop and implement SEO strategies for SaaS products.
• Conduct keyword research based on products, industries, and target audiences.
• Improve organic rankings and qualified website traffic.
• Manage on-page, technical, and off-page SEO activities.
• Coordinate SEO-focused blogs, product pages, landing pages, and other content.

Content & Product Promotion

• Develop a content strategy focused on product awareness and lead generation.
• Coordinate with content writers, graphic designers, and video teams.
• Develop blogs, case studies, customer success stories, product comparisons, videos, social media content, and promotional materials.
• Communicate product features, benefits, use cases, and customer value clearly.

Website & Landing Page Management

• Manage and optimize the company website and SaaS product landing pages.
• Improve landing pages for lead generation and conversion.
• Monitor website traffic and user behaviour.
• Coordinate with the development team on website improvements, tracking, SEO, and conversion optimization.

Social Media & Brand Building

• Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.
• Develop monthly social media strategies and content calendars.
• Promote product features, customer success stories, offers, events, webinars, and product updates.
• Strengthen the company's online presence within the target market.

Requirements

• 5–8 years of experience in Digital Marketing, preferably in a SaaS or Software Product Company.
• Strong hands-on experience in performance marketing, Google Ads, Meta Ads, LinkedIn Ads, SEO, lead generation, and digital campaign management.
• Experience in tracking and optimizing CPL, CAC, CTR, conversion rate, and ROAS.
• Strong understanding of SaaS product marketing and digital customer acquisition.
• Good analytical, communication, and decision-making skills.
• Ability to work independently and take ownership of digital marketing performance.
• Immediate joiners or candidates with a notice period of less than 30 days are preferred.

Preferred SaaS / Software Product Experience

Candidates with experience marketing any of the following products will be preferred:

• ERP
• Accounting & Billing Software
• POS Software
• HRMS
• Payroll Software
• CRM
• Inventory Management Software
• Retail Management Software
• B2B SaaS Products
• Cloud-based Business Applications