Digital Marketing Manager

We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
• Manage project-wise budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.

2. Campaign Optimization

• Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
• Run A/B tests and identify opportunities to improve conversions.

3. Lead Quality & Funnel Analysis

• Track performance from leads to qualified leads, site visits and bookings.
• Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

4. CRM & Tracking

• Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
• Coordinate on tracking, integrations and lead-flow issues.

5. Analytics & Reporting

• Track key metrics including spend, CPL, conversion rates and project-wise performance.
• Prepare regular reports and share actionable insights with management.

6. Creative & Landing Page Coordination

• Coordinate with creative teams for ads, videos, messaging and landing pages.
• Improve lead forms and landing-page conversion performance.

7. Vendor & Platform Coordination

• Coordinate with advertising platforms, portals and technology partners as required.
• Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements

• 5+ years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
• Strong analytical skills with the ability to interpret campaign and funnel data
• Understanding of CRM and lead-management processes.
• Experience in real estate performance marketing will be preferred.
• Strong coordination and communication skills.