Digital Marketing Manager

Job description

Job Title: Marketing Professional IT Industry

Company: CivilMantra ConsAi Ltd.
Location: Gurugram, India
Experience Required: 5-10 Years
Qualification: MBA in Marketing (preferred)
Industry: IT

Job Overview

We are looking for a dynamic and results-driven Marketing Professional with strong experience in the IT industry. The ideal candidate will be responsible for developing and executing integrated marketing strategies to drive brand awareness, lead generation, and business growth.

Key Responsibilities

• Plan, execute, and optimize end-to-end digital marketing campaigns (SEO, SEM, email marketing, social media, etc.)
• Develop and implement B2B marketing strategies to generate qualified leads and enhance pipeline growth
• Manage brand positioning and ensure consistent messaging across digital and offline channels
• Collaborate closely with sales teams to align marketing initiatives with business objectives
• Analyze campaign performance, track KPIs, and optimize ROI
• Conduct market research and competitor analysis to identify trends and opportunities

Key Requirements

• Strong understanding of both digital and offline marketing strategies
• Proven experience in B2B marketing within the IT sector
• Excellent communication and stakeholder management skills
• Hands-on experience with marketing tools, automation platforms, and CRM systems
• Analytical mindset with the ability to interpret data and make strategic decisions

Preferred Skills

• Experience with tools like Google Analytics, HubSpot, Salesforce, or similar platforms
• Strong content marketing and campaign management skills
• Ability to work in a fast-paced, target-driven environment

Role: Marketing - OtherIndustry Type: Engineering & ConstructionDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: MarketingEducationPG: MBA/PGDM in Any SpecializationKey SkillsSkills highlighted with ‘ are preferred keyskills