Digital Marketing Manager

Company Description Rainbow Group of Companies, based in Thane, Maharashtra, is an established educational organization with over 15 years of experience serving learners from 1.5 to 17 years of age. Through its award-winning institutions, Rainbow Preschool International and Rainbow International School, the group focuses on delivering high-quality, holistic education. Rainbow Preschool International offers Playgroup to Senior Kindergarten and daycare, using a child-centric curriculum that emphasizes creativity, critical thinking, and social-emotional development. Rainbow International School is a CBSE institution from Nursery to Grade 12, committed to preparing students for success in a globally connected world through strong academics, values, and skills. The group is known for its inclusive environment, dedicated faculty, and personalized learning experiences, and continues to shape the future of education in the region.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Thane. This role is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, engagement, and admissions across all Rainbow Group verticals. Day-to-day tasks include managing social media channels, coordinating content and creatives, overseeing performance marketing initiatives, and driving lead generation for preschool and school admissions. The Digital Marketing Manager will monitor and interpret web analytics, manage budgets, and prepare regular performance reports to inform strategy. The role involves close collaboration with academic, admissions, and management teams to ensure that digital initiatives align with organizational goals and reflect the group's educational values.
Qualifications

• Strong skills in Digital Marketing and Marketing, with experience planning and executing integrated campaigns.
• Proficiency in Social Media Marketing, including strategy, content coordination, and community engagement.
• Experience in Lead Generation, particularly for education or service-based organizations.
• Ability to work with Web Analytics tools to track performance, optimize campaigns, and report insights.
• Hands-on experience with SEO/SEM, email marketing, and marketing automation platforms is beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field; relevant certifications are an advantage.
• Strong communication, project management, and stakeholder coordination skills.
• Prior experience in the education sector or with schools/preschools is preferred but not mandatory.