Digital Marketing Manager

JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE

Role Overview

We are looking for a Digital Marketing Executive to own and execute our digital presence, standardize consistent content, drive engagement, and deliver measurable digital impact.

Role Snapshot

• Position: Digital Marketing Executive
• Department: Marketing Office (Branch out of BD)
• Employment Type: Full-time
• Budget: Up to ₹10,00,000 per annum (All-inclusive)

Experience Requirement

• B2B marketing experience is required.
• B2C experience is valid, but B2B experience is highly preferred.
• Experience in professional services and/or financial services is preferred.
• Proven experience in digital content, social media, SEO, and campaign execution.

Key Responsibilities

1. Content Strategy & Creation

• Plan, create, and publish high-quality content for LinkedIn, website, newsletters, and other digital channels.
• Develop thought-leadership assets such as articles, case studies, insights, infographics, and presentations/decks.

2. LinkedIn & Social Media

• Grow and manage the LinkedIn company page and leaders digital presence.
• Drive engagement through a structured content calendar, community engagement, and social listening.

3. SEO & Website Optimization

• Execute on-page SEO, including keywords, meta descriptions, headers, and internal linking.
• Optimize website content for improved search visibility and conversions.

4. Analytics & Reporting

• Track, analyze, and report digital performance using Google Analytics 4 (GA4), LinkedIn Analytics, Google Search Console, and other relevant tools.
• Translate data into actionable insights and recommendations.

5. Video & Visual Content

• Edit short-form videos and reels using CapCut, DaVinci Resolve, and Adobe Premiere Pro.
• Create engaging visual content using Canva and Adobe Express.

6. AI-Enabled Content Workflow

• Use AI tools such as ChatGPT, Copy.ai, Jasper, DALL·E, Synthesia, etc. for ideation, writing, design, and automation.
• Improve efficiency and repurpose content across multiple formats and channels.

7. Campaigns & Growth Support

• Support digital campaigns, landing pages, and lead magnets.
• Coordinate with the Business Development team for events, webinars, and content assets.

8. Digital Operations

• Manage the content calendar, approvals, and publishing workflow.
• Stay updated with digital trends and recommend new opportunities for growth and engagement.

Key Skills & Competencies

Content & Copy

• Strong writing and editing skills
• SEO writing and keyword optimization
• Content structuring for B2B audiences

Social Media & Community

• LinkedIn strategy and growth
• Best practices for social media engagement
• Community building and relationship nurturing

SEO & Analytics

• On-page SEO
• Keyword research
• GA4, LinkedIn Analytics, and Google Search Console

Video & Design

• CapCut
• DaVinci Resolve
• Adobe Premiere Pro
• Canva
• Adobe Express

AI & Automation

• ChatGPT
• Copy.ai
• Jasper
• DALL·E
• Synthesia
• Automation for content creation and repurposing

Tools & Technology

• WordPress (basic)
• Email marketing tools
• CRM understanding
• Basic HTML knowledge will be an advantage

Ideal Candidate

The ideal candidate will be a B2B-focused digital marketing professional with strong content, social media, SEO, analytics, and campaign execution skills. The candidate should be comfortable using AI-enabled tools and modern digital platforms to create high-quality content, improve efficiency, and drive measurable business outcomes.