Digital Marketing Manager

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing CareerMarg s digital campaigns across SEO, SEM, social media, email, and paid advertising. The role requires creativity, data-driven decision-making, and expertise in lead generation for education consultancy services.

Job Details

• Job Type: Full-time
• No of Opening: 2

Responsibilities

• Develop and implement digital marketing strategies to increase website traffic, leads, and brand visibility.
• Manage SEO/SEM campaigns (Google Ads, Bing, Display Retargeting) with strong ROI focus.
• Oversee content marketing SEO (on-page, off-page, backlinks, keyword optimization, schema, E-E-A-T compliance).
• Plan and execute social media campaigns (Facebook, Instagram, LinkedIn, Twitter, YouTube) with local SEO alignment.
• Manage Google Business Profile (GBP) and local SEO campaigns for Patna, and other target regions.
• Handle email marketing campaigns, drip funnels, and lead nurturing.
• Coordinate with design content teams for landing pages, creatives, and ad copies.
• Monitor analytics (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) and create weekly/monthly reports.
• Optimize conversion rates (CRO) on admission forms, chatbots, and lead management funnels.
• Stay updated with digital marketing trends and competitor strategies.

Requirements

• Bachelor s or Master s degree in Marketing, Digital Marketing, Business, or related field.
• 3+ years of proven experience in digital marketing (preferably in EdTech, Education Consultancy, or Service Industry).
• Hands-on experience with SEO tools (SEMRush, Ahrefs, Screaming Frog), Paid Ads platforms, and automation tools.
• Strong knowledge of Google Analytics, Search Console, and Tag Manager.
• Excellent understanding of local SEO and education consultancy marketing funnels.
• Creative mindset with strong communication, copywriting, and analytical skills.
• Ability to manage teams and vendors for campaigns, SEO, and paid ads.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.