Digital Marketing Manager

Job Description : Digital Marketing Manager
Designation: Digital Marketing Manager
Department: Digital Marketing / Marketing
Industry: Pharmaceutical / Pharmacy / Healthcare
Experience: 5 to 8 Years
Location: [Mention Location]
Employment Type: Full-Time
Job Summary
We are looking for an experienced and result-oriented Digital Marketing Manager to develop and execute digital marketing strategies for our pharmacy/pharmaceutical business. The candidate will be responsible for increasing brand visibility, customer engagement, online sales/leads, website traffic and overall digital performance.
The ideal candidate should have strong hands-on experience in SEO, SEM, Google Ads, Meta Ads, social media marketing, content marketing, analytics and performance marketing, preferably within the pharmaceutical, healthcare, pharmacy, skincare or FMCG sector.
Key Responsibilities

• Develop and implement the overall digital marketing strategy for pharmacy/pharmaceutical brands.
• Plan and manage campaigns across Google Ads, Meta Ads, Instagram, YouTube and other relevant digital platforms.
• Manage SEO strategy, keyword research, website optimization and organic traffic growth.
• Develop social media strategies, content calendars and engagement campaigns.
• Monitor website traffic, customer acquisition, conversion rates and campaign performance.
• Track and analyze Google Analytics, campaign KPIs, ROI and customer behavior.
• Manage performance marketing campaigns and optimize advertising budgets.
• Work closely with creative agencies, media agencies and external vendors.
• Coordinate with the sales, marketing, e-commerce and product teams for campaign execution.
• Develop digital content for pharmacy products, healthcare products, wellness and consumer brands.
• Support e-commerce growth through online pharmacy platforms and company websites.
• Monitor competitors, market trends and digital consumer behavior.
• Generate regular MIS and performance reports for management.
• Identify new digital channels, technologies and growth opportunities.
• Ensure that healthcare/pharma-related digital communication follows applicable company and regulatory requirements.

Required Skills

• Strong knowledge of Digital Marketing, Performance Marketing and Social Media Marketing.
• Hands-on experience in Google Ads and Meta Ads.
• Strong understanding of SEO, SEM, SMM and Google Analytics.
• Experience in lead generation and conversion optimization.
• Knowledge of e-commerce and online customer acquisition.
• Excellent analytical and reporting skills.
• Good communication and presentation skills.
• Agency/vendor management experience.
• Ability to manage multiple campaigns and projects simultaneously.
• Pharma/healthcare/pharmacy industry experience will be preferred.

Educational Qualification

• MBA/PGDM in Marketing / Digital Marketing preferred.
• Bachelor's degree in Marketing, Business Administration, Pharmacy, Healthcare or a related field may also be considered.

Preferred Industry Experience
Candidates from the following industries can be considered:

• Pharmaceutical companies
• Retail pharmacy chains
• Online pharmacy / e-pharmacy
• Healthcare companies
• Skincare / Dermatology brands
• Consumer healthcare
• FMCG / Wellness brands

Key Performance Indicators (KPIs)

• Website traffic and organic growth
• Lead generation
• Customer acquisition
• Conversion rate
• ROAS / ROI
• Social media engagement
• Online sales/revenue
• Cost per lead / acquisition
• SEO ranking and organic traffic
• Overall digital campaign performance