Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager to lead digital growth initiatives across performance marketing, SEO/SEM, e-commerce, CRM, and marketing automation. The ideal candidate should have a strong analytical mindset and a proven track record of driving customer acquisition, engagement, and ROI through data-driven marketing strategies.

Key Responsibilities

• Develop and execute performance marketing campaigns across Google Ads, Meta, Display, and YouTube.
• Drive SEO & SEM initiatives to improve organic visibility and website traffic.
• Manage e-commerce/marketplace and quick commerce advertising.
• Optimize website performance, landing pages, and conversion rates.
• Lead CRM, marketing automation, email marketing, and remarketing initiatives.
• Monitor campaign performance using Google Analytics (GA4) and marketing dashboards.
• Conduct A/B testing and optimize campaigns based on performance insights.
• Manage digital agencies, campaign budgets, and ensure brand governance.

Skills Required

• Performance Marketing
• Google Ads
• Meta Ads
• SEO & SEM
• Google Analytics (GA4)
• CRM & Marketing Automation
• E-commerce / Marketplace Marketing
• Landing Page Optimization
• A/B Testing
• Campaign Analytics
• Agency Management