Digital Marketing Manager

Performance Marketing Manager

Company: GreenHonchos Solutions Pvt. Ltd.

Location: Bengaluru | Work from Office

Experience: 8–10 Years

Employment Type: Full-time

About GreenHonchos

GreenHonchos is an integrated digital commerce partner helping brands build, grow, and scale their D2C and eCommerce businesses.

Our capabilities span Performance Marketing, SEO, Social Media, Marketplace Management, Retention Marketing, Creative & Content, Technology, and eCommerce Solutions. We work with leading brands across India and international markets to deliver measurable, data-driven business growth.

About the Role

We are looking for a Performance Marketing Manager to lead the planning, execution, optimization, and growth of paid media campaigns across a portfolio of D2C and eCommerce brands.

The ideal candidate will have strong hands-on expertise in Google Ads and Meta Ads, a strong analytical mindset, and the ability to connect paid media performance with revenue, customer acquisition, ROAS, and overall business growth.

What You'll Own

• Plan and execute performance marketing strategies across Google Ads, Meta Ads, and other relevant paid media platforms.
• Manage campaigns across acquisition, remarketing, retargeting, lead generation, and eCommerce conversion objectives.
• Optimize campaigns based on ROAS, CAC, CPA, CPL, CTR, CPC, CVR, revenue, and conversion volumes.
• Own media budgets and drive efficient utilization and profitable scaling of campaigns.
• Manage Google Search, Performance Max, Shopping, Display, YouTube, and remarketing campaigns.
• Develop and optimize Meta prospecting, retargeting, lookalike, and interest-based campaigns.
• Drive structured testing across audiences, creatives, messaging, offers, landing pages, and campaign structures.
• Analyze campaign and business data to identify trends, opportunities, and performance gaps.
• Prepare performance reports and provide actionable insights and recommendations to internal and client stakeholders.
• Work closely with Creative, Social Media, SEO, CRM, Technology, Marketplace, and eCommerce teams to build integrated growth strategies.
• Participate in client calls, business reviews, and performance discussions, taking ownership of campaign outcomes and recommendations.
• Ensure campaigns are aligned with client objectives, budgets, strategy, and agreed SOWs.

What We're Looking For

• 8–10 years of experience in Performance Marketing / Paid Media.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Proven experience managing paid media for D2C, eCommerce, retail, or consumer brands.
• Strong understanding of campaign strategy, targeting, bidding, optimization, attribution, and performance reporting.
• Experience managing significant media budgets and driving measurable business outcomes.
• Strong analytical and problem-solving skills with a data-driven approach.
• Good working knowledge of Excel / Google Sheets.
• Familiarity with GA4, Google Tag Manager, Meta Business Manager, Google Search Console, and Looker Studio.
• Strong communication and client management skills.
• Ability to independently manage multiple brands, priorities, and performance objectives.