Digital Marketing Manager

Role & responsibilities

• Plan and execute paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and other relevant platforms.
• Develop campaign strategies based on client objectives, target audience, budget, and business goals.
• Set up and manage campaigns, ad sets, audiences, creatives, placements, and budgets.
• Monitor campaign performance on a daily basis and optimize for better results.
• Track key metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and lead quality.
• Conduct audience research, competitor analysis, keyword research, and campaign planning.
• Test different ad copies, creatives, audiences, offers, and campaign structures through A/B testing.
• Manage daily and monthly advertising budgets efficiently.

Preferred candidate profile