Digital Marketing Manager

Responsibilities:

• Own the digital voice of the product: develop and execute a digital marketing strategy across Instagram, Facebook, LinkedIn, X, YouTube, and emerging platforms.
• Build the brand, not just the feed: create bold, witty, memorable content reels, short-form video, and campaigns that bring a manufacturing brand's real-world grit to life online.
• Speak to two very different audiences: contractors, masons, and dealers on one side; architects, builders, and homeowners on the other, and know how to flex tone and platform for each.
• Turn campaigns into conversations: build viral-worthy ideas around Hard Worker's launch and product drops that people actually want to share.
• Stay ahead of trends: know internet culture, memes, and platform shifts and when (and when not) to use them for a building materials brand.
• Collaborate cross-functionally: work closely with designers, video editors, the Construction Chemicals product team, and Ramco's marketing leadership to bring ideas to life.
• Drive influencer and dealer-network collaborations: plan partnerships with creators, contractors, and trade influencers to build credibility and reach.
• Own performance: manage SEO, SEM, Google Ads, and Meta Ads; track and optimize using GA4 Meta Insights and campaign analytics.
• Experiment relentlessly: some ideas will fail. The next one could put Hard Worker on the map.

Requirements:

• Has 4-8 years of experience in digital marketing, social media, or brand communication building materials; FMCG, D2C, or challenger-brand experience is a strong plus.
• Has an exceptional sense of humor and communicates with confidence.
• Is bold enough to pitch big ideas and smart enough to execute them within a large, established organization.
• Can write compelling copy that entertains as well as informs for audiences ranging from homeowners to hardcore tradespeople.
• Understands content strategy, SEO, paid advertising, and performance marketing.
• Is comfortable being on camera and creating engaging video content (preferred).
• Can think and act independently, without waiting for instructions.
• Lives online and understands internet culture better than most people.
• Has experience using AI tools for content creation and marketing productivity.
• Is passionate about building brands, not just posting content.