Digital Marketing Manager

Administer the companys social media marketing and advertising. Development of brand awareness and online reputation Digital Marketing Manager

Job Description

• Administer the companys social media marketing and advertising.
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. Analyze key metrics and tweak strategy as needed.

Key responsibilities will include:

Demonstrates creativity and documented immersion in social media.

• Proficient in content marketing theory and application.
• Exhibits the ability to jump from the creative side of marketing to analytical side.
• Displays in-depth knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
• Makes evident good technical understanding and can pick up new tools quickly.
• Excellent PPT skills for use in planning and regular reporting of performance. Identifying TG, Competition, Objectives and Building Promotion Strategy executing social media campaigns.
• Experience in Social Media Reputation Management., use of at least 2 social media tools.
• Experience in Social Advertising over Facebook, Twitter, Instagram, Youtube etc.
• Writing: Social media managers will need to know how to write effective copy in a lot of different styles, from static to motion video content. Knowledge of writing for curiosity and click-baits is also needed. Experience with video production is a bonus.
• Research: Social media managers need to know what is happening in the fast-changing world of social and digital media, what competitors are doing and what new measurement tools are being used.
• Problem Solving: Social media managers figure out how to best communicate a companys message on different platforms, and sometimes might need to convey sensitive issues or deal with disgruntled users.
• Interpersonal Skills: Even through writing, social media managers are a direct connection between a company and the public. Besides that, a good team dynamics will be needed to manage and mentor your team.
• Technical Skills: Social media managers work almost exclusively through admin interfaces and social tools. Understanding of these tools, SEO, internet access and being tech-oriented is necessary.
• Administrate the creation and publishing of relevant, original, high-quality content.
• Coordinate with designers for creative development
• Implement a content editorial calendar