Digital Marketing Manager (Testily)

Job Summary

We are looking for a hands-on, data-driven Digital Marketing Manager to own and execute the digital marketing strategy for Testily. This is an Individual Contributor (IC) role where you will be responsible for planning, executing, and optimizing marketing campaigns that build brand awareness, generate qualified enterprise leads, and support revenue growth. You will work closely with Product, Sales, Customer Success, and Leadership while independently managing digital marketing initiatives from strategy to execution.

Key Responsibilities

Demand Generation

• Develop and execute digital campaigns to generate high-quality Marketing Qualified Leads (MQLs).
• Build and optimize lead generation funnels targeting QA Leaders, Engineering Managers, CIOs, CTOs, and Product Engineering teams.
• Plan Account-Based Marketing (ABM) campaigns for enterprise accounts.
• Drive pipeline growth through inbound and outbound digital initiatives.

Content Marketing

• Create and manage blogs, whitepapers, eBooks, case studies, solution briefs, customer success stories, newsletters, and landing pages.
• Develop thought leadership content around AI-powered software testing, QA automation, DevOps, Shift-Left Testing, CI/CD, and Quality Engineering.
• Collaborate with product teams on feature launches, release announcements, and product messaging.

Website SEO

• Own the Testily website and optimize it for traffic, engagement, and conversions.
• Improve search rankings through technical SEO, on-page optimization, keyword research, and backlink strategies.
• Create high-converting landing pages for campaigns and product launches.
• Monitor website analytics and recommend continuous improvements.

Performance Marketing

• Plan and execute Google Ads, LinkedIn Ads, YouTube campaigns, and remarketing campaigns.
• Optimize campaigns for Cost per Lead (CPL), Return on Ad Spend (ROAS), and conversion rates.
• Perform A/B testing of advertisements, landing pages, and calls-to-action.

Social Media Brand Building

• Build Testily s brand presence across LinkedIn, YouTube, X, and developer communities.
• Create engaging social media campaigns showcasing product capabilities, customer stories, and industry insights.
• Position Testily as a thought leader in AI-powered software testing.

Email Marketing and Marketing Automation

• Create and execute email marketing campaigns for lead nurturing, product updates, webinars, and customer engagement.
• Build automated nurture journeys to improve lead conversion.
• Maintain audience segmentation and campaign performance.

Events and Webinars

• Plan and promote webinars, Lunch Learn sessions, product demos, conferences, and virtual events.
• Coordinate end-to-end event marketing and post-event lead nurturing.
• Measure event-generated pipeline and ROI.

Analytics and Reporting

• Monitor campaign performance using Google Analytics, Search Console, CRM, and marketing automation platforms.
• Prepare dashboards tracking traffic, MQLs, SQLs, conversion rates, CPL, CAC, and marketing ROI.
• Continuously optimize campaigns based on performance insights.

Cross-functional Collaboration

• Partner with Sales to align campaigns with pipeline goals.
• Work with Product Management on messaging, positioning, and competitive differentiation.
• Support Customer Success with marketing assets and customer advocacy initiatives.
• Coordinate with design and content resources when needed.

Required Qualifications

• Bachelor s degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on digital marketing experience in B2B SaaS, AI, cloud, or enterprise software.
• Proven success in enterprise lead generation and demand generation.
• Experience managing digital campaigns independently.
• Strong knowledge of SEO, SEM, content marketing, email marketing, and marketing automation.
• Excellent written communication and storytelling skills.
• Strong analytical and project management skills.

Preferred Skills

• Experience marketing AI, software testing, DevOps, QA automation, or enterprise technology products.
• Hands-on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, Search Console, and Tag Manager.
• Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar marketing automation tools.
• Familiarity with Salesforce CRM.
• Experience using AI tools for content creation, campaign optimization, and analytics.

Key Competencies

• Self-starter with an ownership mindset
• Demand generation expertise
• Content marketing and storytelling
• SEO and performance marketing
• Data-driven decision making
• Marketing automation
• Analytical thinking
• Creativity and innovation
• Excellent communication
• Strong execution and attention to detail

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) generated
• Sales Qualified Leads (SQLs) influenced
• Marketing-sourced pipeline value
• Marketing-influenced revenue
• Website traffic growth
• Organic keyword rankings
• Landing page conversion rate
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Email open, click-through, and conversion rates
• Webinar registrations and attendance
• Social media engagement and follower growth
• Content downloads and lead conversions
• Marketing campaign ROI

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.