Digital Marketing Manager (Remote) ( 6.30 pm To 3 am IST)

Job Title: Digital Marketing Manager

Experience: 412 Years

Level: Assistant Manager

Location: Work from Home (Gurugram, India)

Office Timing: 6.30 pm to 3 am - Indian Standard Time (IST) (Monday to Friday)

Expected CTC: upto 15 L pa Fixed

Role Objective

To build and scale a high-impact B2B digital marketing function that drives demand generation,

strengthens brand positioning, and delivers measurable pipeline and revenue outcomes through data-driven strategies, optimized campaigns, and integrated marketing technologies.

Key Responsibilities

• Build and scale Bridge Points B2B digital marketing practice end-to-end, including service design, positioning, pricing, and go-to-market strategy.
• Develop and operationalize integrated offerings across email, content, SEO, campaign management, analytics, and CRM/funnel tracking.
• Lead, hire, and mentor a high-performance team with clear KPIs, accountability, and standardized processes, dashboards, and SOPs to drive measurable ROI.
• Architect a scalable marketing stack by implementing cost-effective SaaS/open-source tools and embedding AI-driven capabilities for automation, personalization, and performance optimization.
• Drive revenue impact by owning demand generation, partnering with Sales on presales and solutioning, and continuously evolving strategy based on analytics, attribution, and market trends.

Core Skills & Expertise (Must have)

• At least 3 years of experience in end-to-end B2B digital marketing strategy, demand generation, and go-to-market execution.
• Strong expertise in marketing channels (SEO, content, email, paid campaigns) and CRM/funnel management.
• Marketing analytics and performance optimization, including attribution, CAC, conversion tracking, and ROI measurement.
• Experience with AI-driven marketing tools (automation, personalization, predictive analytics).

Good-to-Have Skills

• Hands-on exposure to marketing tech stack (CRM platforms, automation tools, analytics/reporting tools).
• Experience in presales, solutioning, and collaborating closely with Sales teams.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field
• MBA (Marketing / Strategy) preferred
• Certifications in Digital Marketing, Marketing Automation, SEO, Analytics, or CRM platforms preferred