Digital Marketing Manager (Performance Marketing)

Key Responsibilities

• Campaign Optimization: Optimize campaigns based on data analysis and insights. Make recommendations for adjustments to targeting, messaging, ad formats, and budget allocation to improve ROI
• Data Analysis: Analyze performance of digital marketing campaigns across platforms such as CRM website, social media, search engines, display advertising, email marketing
• Reports : Publish Monthly and quarterly digital performance reports for all malls and corporate, Adhoc reports and publishing as and when required
• Co-ordinate with mall teams and digital marketing agency teams for any data or inputs required
• Manage website development by coordinating with developers, designers, and relevant stakeholders
• Competitor mapping on their digital performance

Skills Required

• Experience with AI marketing tools
• Strong analytical and reporting skills
• Knowledge of Paid Media, SEO, and Google Analytics
• Proficiency in Excel, PowerPoint, and Looker Studio
• Good communication and stakeholder management skills
• Ability to interpret data and provide actionable insights
• Experience with CRM platforms, customer data management