Digital Marketing Manager (Performance Marketing)

Digital Marketing Manager (Performance Marketing)

Department: Marketing & Communications
Employment Type: Full-Time
Location: On-Site at Ahmedabad (GUNI-GURU)

About the Role

We are looking for a highly motivated and result-oriented Digital Marketing Manager who can independently plan, execute, optimize, and manage end-to-end digital marketing campaigns across multiple platforms. The ideal candidate should possess strong analytical skills, strategic thinking, and hands-on experience in Performance Marketing, Lead Generation, Conversion Optimization, and Marketing Automation.

The candidate will be responsible for driving high-quality leads, improving ROI, and continuously optimizing campaigns through data-driven decisions.

Key Responsibilities

Performance Marketing

• Plan, execute, monitor, and optimize paid advertising campaigns independently.
• Manage advertising campaigns across:
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Google Ads (Preferred)
• Develop audience targeting strategies.
• Optimize campaigns to improve:
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Allocate advertising budgets effectively.
• Continuously analyze campaign performance and take strategic decisions for improvement.

Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with business objectives.
• Plan lead generation campaigns for multiple products/services.
• Conduct competitor analysis and market research.
• Identify new growth opportunities.
• Recommend innovative marketing approaches to maximize campaign performance.
• Prepare monthly marketing plans and campaign calendars.

Meta Pixel & Tracking

• Configure and manage:
• Meta Pixel
• Conversion API (Preferred)
• Google Tag Manager
• Google Analytics 4 (GA4)
• Track user behavior and conversion events.
• Set up:
• Lead Events
• Purchase Events
• Form Submission Tracking
• Custom Conversions
• Troubleshoot tracking issues.
• Ensure accurate conversion reporting.

Landing Page Development

• Plan and design high-converting landing pages.
• Coordinate with designers and developers for landing page implementation.
• Optimize landing pages for:
• Conversion Rate
• User Experience
• Mobile Responsiveness
• Page Speed
• Conduct A/B Testing for landing pages.
• Improve lead generation through CRO (Conversion Rate Optimization).

Creative Strategy

• Plan creative concepts for advertising campaigns.
• Work closely with graphic designers and video editors.
• Create ad copies, headlines, CTAs, and campaign messaging.
• Suggest creative variations for testing.
• Analyze creative performance and recommend improvements.
• Understand audience psychology for better ad performance.

Campaign Optimization

• Monitor campaign KPIs daily.
• Analyze:
• CTR
• CPC
• CPL
• CPA
• ROAS
• Impression Share
• Pause underperforming campaigns.
• Scale high-performing campaigns.
• Conduct audience segmentation and retargeting campaigns.
• Build remarketing funnels.

Analytics & Reporting

• Generate weekly and monthly performance reports.
• Present insights to management.
• Interpret campaign data and recommend actionable improvements.
• Maintain dashboards using:
• GA4
• Meta Ads Manager
• LinkedIn Campaign Manager
• Looker Studio (Preferred)

Lead Generation

• Execute lead generation campaigns for:
• Education
• Events
• Corporate Services
• Product Promotions
• Optimize lead quality.
• Coordinate with the sales/admissions team to improve conversion.

Collaboration

• Work closely with:
• Graphic Designers
• Content Writers
• Video Editors
• Web Developers
• Sales Team
• Coordinate campaign launches and promotional activities.
• Ensure timely execution of marketing initiatives.

Required Skills

Must Have

• Meta Ads Manager
• LinkedIn Ads
• Meta Pixel
• Google Analytics 4
• Google Tag Manager
• Performance Marketing
• Lead Generation
• Campaign Optimization
• Landing Page Strategy
• Conversion Tracking
• Marketing Strategy
• Audience Targeting
• Budget Management
• Retargeting Campaigns
• A/B Testing
• Conversion Rate Optimization (CRO)
• Strong Analytical Skills
• Excellent Communication Skills

Preferred Skills

• Google Ads
• Looker Studio
• Conversion API
• WordPress
• Elementor
• HubSpot
• Mailchimp
• Marketing Automation
• SEO Basics
• Canva
• Adobe Photoshop
• Figma

Educational Qualification

• Bachelor's Degree in Marketing, Business Administration, Information Technology, or a related field.
• Master Degree in MBA (Marketing) / M.Tech will be an added advantage.
• Digital Marketing Certifications from Meta, Google, HubSpot, or LinkedIn are preferred.

Experience

• Minimum: 35 years of hands-on experience in Performance Marketing.
• Proven experience managing advertising budgets independently.
• Demonstrated success in generating qualified leads through paid campaigns.
• Experience in the Education Industry will be an added advantage.

Key Performance Indicators (KPIs)

• Lead Generation Targets
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Campaign ROI
• Lead Quality
• Landing Page Conversion Rate
• CTR Improvement
• Budget Utilization
• Marketing Funnel Performance

Personal Attributes

• Strategic thinker with strong decision-making ability.
• Self-driven and capable of working independently.
• Highly analytical and data-oriented.
• Creative problem solver.
• Strong organizational and time management skills.
• Ability to handle multiple campaigns simultaneously.
• Quick learner with a passion for digital marketing trends.
• Detail-oriented and result-focused.

Why Join Us?

• Opportunity to lead end-to-end digital marketing initiatives.
• Work on diverse campaigns across multiple platforms.
• Freedom to implement innovative marketing strategies.
• Collaborative and growth-oriented work environment.
• Opportunity to work on high-impact lead generation and brand-building campaigns.

Preferred Candidate Profile

We are looking for a marketing professional who can independently own the complete digital marketing functionfrom strategy to execution. The ideal candidate should be confident in making campaign decisions, optimizing performance based on data, implementing tracking mechanisms such as Meta Pixel and GA4, designing high-converting landing pages, coordinating creative assets, and consistently delivering measurable business results through performance marketing. Experience in higher education or university marketing will be considered a strong advantage.