Digital Marketing Manager / Marketing Head

Role & responsibilities

Strategic Marketing & Brand Management

• Develop and implement annual marketing plans aligned with business objectives.
• Strengthen brand positioning and ensure consistent brand communication across all channels.
• Drive market research, competitor analysis, and industry trend monitoring.
• Identify new marketing opportunities to support business growth and expansion.

Team Leadership & Management

• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Allocate responsibilities, monitor performance, and drive team productivity.
• Foster collaboration across departments to ensure seamless execution of marketing initiatives.
• Conduct regular reviews and provide guidance for team development.

Exhibition & Event Management

• Plan, organize, and manage national and international exhibitions, trade shows, conferences, and industry events.
• Coordinate with vendors, agencies, designers, logistics partners, and internal stakeholders.
• Manage exhibition budgets, booth designs, promotional materials, and event execution.
• Evaluate event ROI and prepare post-event performance reports.

Digital Marketing & Lead Generation

• Oversee digital marketing campaigns including SEO, SEM, social media, email marketing, and paid advertising.
• Work closely with sales teams to generate qualified leads and improve conversion rates.
• Monitor website performance and digital analytics to optimize campaign effectiveness.
• Manage online brand reputation and digital engagement activities.

Corporate Communication & Content Management

• Develop marketing collateral, presentations, brochures, case studies, newsletters, and corporate communication materials.
• Ensure consistency in messaging across all marketing platforms.
• Coordinate content creation for website, social media, press releases, and marketing campaigns.

Cross-Functional Coordination

• Collaborate closely with Sales, Business Development, Design, Projects, Operations, HR, and other department heads to align marketing efforts with organizational goals.
• Act as a key liaison between management and departments for marketing-related initiatives.
• Support business units in preparing proposals, presentations, customer engagement activities, and promotional campaigns.

Budgeting & Reporting

• Prepare and manage the annual marketing budget.
• Monitor marketing expenditures and ensure optimal utilization of resources.
• Track KPIs, campaign performance, lead generation metrics, and ROI.
• Present regular reports and strategic recommendations to senior management

Preferred candidate profile

Education

• MBA in Marketing / PGDM Marketing / Equivalent qualification.
• Additional certifications in Digital Marketing will be an added advantage.

Experience

• 7 - 12 years of experience in Marketing, Brand Management, Corporate Communications, or Business Marketing.
• Experience in B2B marketing, Industrial Products, Manufacturing, Workspace Solutions, Interior Fit-Outs, Technical Furniture, Engineering Products, or related industries preferred.
• Proven experience in managing teams and leading marketing functions independently.
• Hands-on experience in exhibition and event management.

Required Skills

• Strategic Marketing Planning
• Team Leadership & People Management
• Exhibition & Trade Show Management
• Brand Building & Corporate Communications
• Digital Marketing & Lead Generation
• Budget Management
• Vendor & Agency Management
• Project Coordination
• Stakeholder Management
• Strong Presentation & Communication Skills
• Data Analysis & Reporting