Digital Marketing Manager( Jewellery Retail )

Role : Manager - Digital Marketing

Industry Preference - Jewellery retail

Exp Level - 10+ years

Job Location - Kochi/Ernakulam

About the Role

We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership

maturity.

Key Responsibilities

Strategic Leadership

• Own the end-to-end digital marketing strategy covering both brand building and performance marketing
• Translate business goals into scalable digital growth plans across online sales and offline store visits
• Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives

Performance & Revenue Growth

• Drive CPA, ROAS and revenue optimization across all digital channels
• Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)
• Develop and refine keyword strategies, audience segmentation, and funnel optimization
• Optimize campaigns for store visits, local discovery, and omnichannel attribution

Budget & ROI Ownership

• Manage and optimize 2550 Cr+ annual digital marketing budgets
• Ensure strong ROI accountability, forecasting, and performance reporting
• Continuously reallocate spends based on channel performance and business priorities

Channel & Platform Ownership

• Lead execution and innovation across:

Google Ads (Search, Performance Max, Display, YouTube)

Meta Ads ecosystem (Facebook, Instagram)

• Drive experimentation with new formats, automation, and scaling frameworks

Analytics & Measurement

• Own performance tracking using GA4, GTM, attribution models, and CRM integrations
• Implement and leverage media mix modelling, brand lift studies, and incrementality testing
• Build dashboards and insights that guide leadership decisions

Retail & Omnichannel Marketing

• Design digital strategies that support multi-location retail growth
• Collaborate with regional and store teams to boost footfall, local demand, and conversion
• Align digital campaigns with in-store promotions, launches, and merchandising calendars

Agency & Partner Governance

• Lead and govern multiple performance, creative, and analytics agencies
• Set clear KPIs, review performance, and ensure delivery excellence
• Negotiate media, tech, and agency contracts for efficiency and impact

People & Cross-Functional Leadership

• Lead, mentor, and scale large in-house digital teams
• Work closely with Brand, E-commerce, Retail, CRM, IT, and Finance teams
• Act as a digital thought leader within the organization

Qualifications

• MBA (Marketing) or Postgraduate degree in Digital Marketing
• Google, Meta and Analytics certifications preferred

Experience Requirements

• 10+ years of experience in digital marketing
• Minimum 5+ years leading large, high-performing teams
• Proven experience managing 25 - 50 Cr+ annual digital budgets
• Strong background in retail, luxury, or multi-location businesses preferred

Core Skill Set

• Strategic planning (Brand + Performance)
• Retail & multi-location digital marketing
• Budget ownership & ROI accountability
• Agency governance & vendor management
• Cross-functional leadership
• CPA / ROAS optimization
• Keyword & audience strategy
• Scaling high-revenue campaigns
• Store visit & local optimization

Technical Expertise

• Google Ads: Search, Performance Max, Display, YouTube
• Meta Ads ecosystem
• GA4, Google Tag Manager, attribution models
• CRM integration & lifecycle marketing
• Media mix modelling & incrementality testing
• Marketing automation tools
• Brand lift & impact measurement

What Were Looking For

• A data-driven yet brand-sensitive leader
• Someone who thrives in scale, complexity, and accountability
• Deep understanding of consumer behavior in high-value retail
• Strong commercial mindset with creative problem-solving ability

Why Join Us

• Opportunity to lead digital growth for a premium jewellery brand
• Ownership of large budgets and high-impact decisions
• Direct influence on business revenue and brand direction
• Work in a fast-growing, ambitious, and entrepreneurial environment