Digital Marketing Manager For Real Estate Co at Ahmedabad

DIGITAL MARKETING MANGER FOR REAL ESTATE CO IN AHMEDABAD

A Digital Marketing Manager at a construction company in Ahmedabad (Abad) drives online brand visibility, generates high-value project or buyer leads, and showcases real estate, commercial, or civil engineering portfolios across digital channels.

• Primary Objective: Build brand credibility, generate qualified B2B/B2C leads (home buyers, corporate clients, or contractors), and manage digital campaign ROI.

Key Responsibilities

1. Lead Generation & Performance Marketing (SEM / PPC)

• Run targeted paid ad campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn to capture high-intent property buyers or commercial clients.
• Optimize cost-per-lead (CPL) and conversion funnels for housing projects, commercial spaces, or contracting services.

2. Search Engine Optimization (SEO) & Local Presence

• Manage local SEO, Google Business Profile optimization, and geotargeted keywords (e.g., "top builders in Ahmedabad", "commercial construction company in SG Highway").
• Optimize website landing pages, property walk-through pages, and service catalogs for higher organic search rankings.

3. Content & Social Media Management

• Showcases site progress updates, 3D architectural renders, client testimonials, and walkthrough videos across Instagram, Facebook, LinkedIn, and YouTube.
• Maintain a regular editorial calendar for social platforms, blogs, and email newsletters.

4. Reputation & B2B/B2C Brand Building

• Coordinate digital assets (brochures, project walkthroughs, site-visit lead forms) with sales and engineering teams.
• Monitor online reviews, customer queries, and brand sentiment across property portals and social channels.

5. Analytics & Reporting

• Track website traffic, lead quality, conversion rates, and campaign ROI using Google Analytics, Meta Pixel, and CRM dashboards.
• Present weekly/monthly performance reports to management.

Required Qualifications & Skills

• Education: Bachelors or Master’s degree in Marketing, Digital Marketing, Business Administration, or Communications.
• Experience: 4 to11 years of hands-on digital marketing experience, ideally within Real Estate, Construction, or Architecture/Interior sectors.
• Technical Skills:
• Proficiency in Google Ads, Meta Ads Manager, and SEO tools (SEMrush, Ahrefs, or Google Search Console).

Preferred candidate profile from REAL ESTATE