Digital Marketing Manager Fashion

JOB DESCRIPTION

Digital Marketing Manager Fashion | Big Hello

Location: Bengaluru

Experience: 4–5 Years

Department: Marketing / Digital

Role: Digital Marketing Manager

Employment: Full-time, On-site

About Big Hello

Big Hello – The Plus Life is India’s most loved plus-size fashion brand, built to change the way India experiences fashion. With 35 stores to experience, Big Hello offers stylish, contemporary fashion for Men & Women in sizes up to 7XL.

We are looking for a Digital Marketing professional from the Fashion / Apparel / Lifestyle industry who can take ownership of our digital presence, social media content, and performance marketing across Meta and Google Ads.

KEY RESPONSIBILITIES

1. Social Media & Content

Plan and manage Big Hello's social media calendar across Instagram, Facebook and other relevant platforms.

Develop daily/weekly social posts, campaigns, reels, stories and promotional content in collaboration with the creative team.

Translate fashion collections, launches, offers and brand stories into engaging digital content.

Coordinate with designers, photographers, influencers and internal teams for content creation.

Track social media performance and continuously improve engagement and reach.

Ensure a consistent Big Hello brand voice and visual identity across all digital touchpoints.

2. Meta Ads

Independently manage the Meta Ads Manager / Business Manager account.

Plan, launch and optimize campaigns for:

New Customer Acquisition

Retargeting

Catalog Sales

Website Conversion

Collection / Product Launches

Promotional & Seasonal Campaigns

Manage audience segmentation, campaign structure, creatives, budgets and ROAS.

Continuously test audiences, creatives, formats, offers and messaging.

Monitor daily performance and take corrective actions to improve ROAS, CAC, CTR, CVR and revenue.

3. Google Ads

Manage Big Hello's Google Ads account across relevant campaign types.

Handle Performance Max, Search, Shopping and remarketing campaigns.

Manage budgets, product feeds, audiences, keywords and campaign optimization.

Monitor ROAS, CPC, CTR, conversion rate, revenue and customer acquisition.

Identify opportunities to scale high-performing campaigns while controlling acquisition costs.

4. Fashion & E-commerce Marketing

Understand the fashion customer journey from discovery consideration purchase repeat purchase.

Work closely with the Design, Merchandising, E-commerce and Sales teams.

Create digital campaigns around:

New Arrivals

Festive Collections

Denim

Shirts

Occasion Wear

Seasonal Campaigns

Sale / Promotional Events

Understand fashion trends, customer behaviour and product storytelling.

5. Analytics & Reporting

Prepare weekly and monthly digital marketing performance reports.

Track:

Revenue

ROAS

CAC

AOV

CTR

CPC

CVR

Traffic

New vs. Returning Customers

Campaign-level performance

Use data to identify what is working and recommend actions for improvement.

REQUIRED EXPERIENCE & SKILLS

4–5 years of experience in Digital Marketing.

Mandatory experience in Fashion / Apparel / Lifestyle / E-commerce.

Strong hands-on experience with Meta Ads Manager.

Strong hands-on experience with Google Ads / Performance Max / Shopping.

Experience managing meaningful advertising budgets and performance targets.

Good understanding of social media content and fashion communication.

Strong understanding of e-commerce marketing and conversion funnels.

Experience with Instagram, Facebook and social media analytics.

Good knowledge of Google Analytics / GA4 and e-commerce analytics.

Strong analytical and problem-solving skills.

Ability to work closely with creative teams and understand fashion imagery, styling and brand communication.

Strong communication and project management skills.

WHAT WE ARE LOOKING FOR

We are looking for someone who is not just an Ads Manager, but someone who understands the complete digital fashion ecosystem.

The ideal candidate should be able to look at a collection and understand:

What should we communicate? Who should we target? Which creative should we use? Where should we advertise? What budget should we allocate? What is the result?

You should be creative + analytical + commercially driven, with a strong understanding of fashion and digital consumers.

Key Competencies

Fashion Understanding | Social Media | Meta Ads | Google Ads | E-commerce | Performance Marketing | Content | Analytics | Customer Acquisition | ROAS

EDUCATION

Bachelor's / Master's degree in Marketing, Digital Marketing, Fashion, Business or a related field.