Digital Marketing Manager - B2B SaaS
LateShipment.com · Chennai · onsite · Posted 34d ago
Undisclosed4–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
What youll do
SEO & Organic Growth
- Rank high-intent keywords in Top 3 positions
- Grow non-branded and branded traffic through technical + content SEO
- Build and scale bottom-of-funnel content (compare pages, alternatives, solution pages)
- Optimize pages for AEO/LLM discoverability with FAQs, and schema markup
- Paid Performance Marketing
- Own Google, LinkedIn, Meta, Reddit, and retargeting campaigns
- Continuously improve ROAS, CPL, and CAC through testing
- A/B test creatives, messaging, and landing pages
- Develop high-value account lists with Sales to run ABM
- Run matched audience ads and account-specific messaging
- Outbound & Growth Campaigns
- Build targeted lists using ICPs, intent signals, and website visitors
- Launch multi-touch cold sequences across email and LinkedIn
- Coordinate inbound-led outbound programs to convert warm traffic
- Experiment with automation tools to increase meeting rates
- Analytics & Optimization
- Own attribution, dashboards, and reporting
- Track demos, pipeline, CAC, ROAS, and revenue impact
- Use data to guide experimentation and budget allocation
- Deliver monthly performance insights and recommendations.
What youll need
- 4+ years in B2B SaaS growth or digital marketing
- Hands-on expertise in SEO, Paid Search/Social, and Demand Generation
- Experience with CRM and marketing automation tools (HubSpot or similar)
- Strong analytical mindset with GA4 or equivalent analytics tools
- Excellent copywriting and messaging skills
- Ownership mindset with strong execution in a fast-paced SaaS environment.
Sourced from naukri
Skills
crmpaid searchMarketing AutomationCopy WritingSEOhubspotDigital MarketingB2B SaaS growthDemand Generation