Digital Marketing Manager (2-5 years)

Unifers.ai is building AI-powered solutions for modern sales and go-to-market teams. We're looking for a performance marketer who can help us scale customer acquisition through data-driven digital marketing.

What you'll do

• Plan, launch and manage performance marketing campaigns across Google, Meta, LinkedIn and other relevant channels.
• Own campaign performance from strategy and targeting to optimisation and reporting.
• Analyse metrics such as CPC, CPL, CAC, conversion rates and ROAS to identify opportunities for improvement.
• Run A/B tests across creatives, messaging, landing pages and audiences.
• Work closely with the content, design and sales teams to build campaigns that generate qualified leads.
• Develop and continuously optimise lead-generation funnels.
• Track campaign performance and create regular reports with actionable insights.
• Research competitors, audiences and emerging paid acquisition channels.
• Experiment with new growth strategies and channels to improve customer acquisition.

What we're looking for

• 3-5 years of experience in performance marketing / paid acquisition / growth marketing.
• Hands-on experience with platforms such as Google Ads, Meta Ads and LinkedIn Ads.
• Strong understanding of digital marketing metrics and conversion funnels.
• Comfortable working with data, analytics and experimentation.
• Good understanding of landing pages, lead generation and conversion optimisation.
• Strong analytical and problem-solving skills.
• Someone who is curious, proactive and enjoys testing new ideas.

Bonus Points :

• Experience marketing B2B SaaS / AI / technology products.
• Experience with tools such as Google Analytics, HubSpot, Mixpanel or similar analytics platforms.
• Experience running campaigns for the US market.
• Basic understanding of SEO, content marketing or email marketing.