Digital Marketing Lead

Si Nonnas is scaling from a 45+ store pizzeria chain into a pan-India, high-growth brand. We are looking for a strategic and results-driven Head Digital Marketing to lead our digital-first, digital-led growth journey.

The role will own the end-to-end digital marketing mandate across Social Media & PR, Performance Marketing, CRM & Lifecycle Marketing, and Aggregator Business Marketing.

The ideal candidate will combine strong brand-building capabilities with data-driven performance marketing expertise to drive customer acquisition, engagement, retention, and profitable growth across existing and new markets.

Role & responsibilities

1. Social Media, Brand & PR

• Develop and execute the social media strategy, content calendar, and platform mix to drive brand awareness, community engagement, and organic reach.
• Lead PR and brand communications, including media relations, brand visibility, and reactive communications.
• Build and scale creator and influencer partnerships to drive organic advocacy and word-of-mouth.
• Ensure consistency in brand voice and messaging across paid, owned, and earned media channels.
• Integrate high-performing organic content and PR initiatives into paid marketing campaigns.

2. Performance Marketing & Growth

• Own end-to-end performance marketing strategy and execution across Meta, Google, and aggregator/marketplace advertising platforms.
• Drive customer acquisition and new-store launch campaigns in collaboration with regional and new-store marketing teams.
• Define and monitor CAC, ROAS, CTR, conversion rates, reach, and other key performance indicators.
• Manage media budgets, campaign optimization, and performance marketing agencies.
• Develop data-led strategies to improve campaign efficiency, customer acquisition, and marketing ROI.
• Oversee website performance as an awareness and discovery channel, focusing on SEO, content, and brand experience.

3. CRM & Lifecycle Marketing

• Own CRM and lifecycle marketing strategy across the customer journey, from first-visit onboarding to repeat purchases and win-back campaigns.
• Build customer segmentation and personalization strategies to improve engagement and conversion.
• Partner with Performance Marketing and Aggregator Business teams to transition newly acquired customers into retention programs.
• Drive repeat purchase frequency, customer retention, and lifetime value (LTV).
• Track and improve key CRM metrics, including repeat rate, purchase frequency, customer engagement, and LTV.

4. Aggregator Business Zomato, Swiggy & Others

• Own the marketing relationship and growth agenda across food delivery and discovery platforms.
• Develop joint promotional and visibility strategies with aggregator account management teams.
• Optimize platform advertising spend, ratings, discoverability, and promotional investments.
• Drive incremental orders and profitable growth through platform-specific campaigns.
• Balance aggregator-led growth with direct-channel and in-store awareness to protect brand economics and customer relationships.

5. Team Leadership & Stakeholder Management

• Lead and develop a cross-functional digital marketing team spanning Social Media & PR, Performance Marketing, CRM & Lifecycle, and Aggregator Business.
• Manage external media-buying, creative, and PR agencies to deliver business and brand objectives.
• Partner with the Head of Marketing, regional teams, new-store marketing, and operations to execute integrated campaigns.
• Present performance reviews, budget updates, and strategic recommendations to senior leadership.
• Establish clear KPIs, operating rhythms, and accountability across all digital marketing functions.

Preferred candidate profile

• 1015 years of relevant experience in digital marketing, growth marketing, and brand building.
• Experience in QSR, restaurants, F&B, D2C, retail, or consumer businesses operating across multiple locations or markets.
• Strong expertise in Meta Ads, Google Ads, paid media strategy, campaign optimization, and marketing analytics.
• Demonstrated experience in social media strategy, influencer marketing, PR, and integrated brand communications.
• Hands-on understanding of CRM, customer segmentation, lifecycle automation, retention, and loyalty initiatives.
• Experience managing food aggregator platforms such as Zomato and Swiggy, including advertising, promotions, and visibility initiatives.
• Proven track record of managing marketing budgets and improving CAC, ROAS, retention, and customer lifetime value.
• Strong leadership, analytical, communication, and stakeholder management skills.
• Ability to balance long-term brand building with short-term business performance.