Digital Marketing Lead

Job Summary

The Digital Marketing Lead owns RAAPIDs digital lead-generation engine - turning search, paid media, and content into a qualified pipeline. You will run SEO/AEO/GEO, content-driven PPC, LinkedIn advertising, content distribution, and an in-house content studio, all toward a single goal: drive high-intent inbound leads from RAAPIDs priority healthcare buyers.

This is a hands-on, performance-oriented role for a builder who blends channel expertise, content sense, and a relentless focus on conversion and cost-per-lead.

Responsibilities

SEO, AEO & GEO - Organic & AI Search

• Own RAAPIDs organic search strategy across technical SEO, on-page, and content - growing rankings and qualified organic traffic for risk-adjustment, HCC, RADV, and value-based-care topics.
• Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - structure content to win featured snippets, 'People Also Ask', and citations in AI search (Google AI Overviews, ChatGPT, Perplexity).
• Build and maintain topic clusters, pillar pages, and schema markup that establish RAAPID as the authoritative source in the category.
• Monitor algorithm shifts, AI-search trends, and competitor visibility; adjust strategy to protect and grow share of voice.

PPC & Content-Driven Paid Demand Generation:

• Plan and run paid search (Google Ads) and content-driven lead-gen campaigns - gated assets, lead magnets, and high-intent keywords - optimized for cost-per-lead and pipeline.
• Manage budgets, bidding, audiences, and creative testing across channels; continuously improve CAC and conversion.
• Build and optimize landing pages, forms, and conversion paths in partnership with Marketing Ops.

LinkedIn Ads & Paid Social

• Own LinkedIn advertising - sponsored content, thought-leadership/document ads, and lead-gen forms - aligned to ABM target accounts and personas (CFO, CMO, CIO, RA Director).
• Run account- and persona-based paid programs that feed sales pipeline; coordinate with Product Marketing on messaging and with Sales on target lists.

Content Distribution & Syndication

• Build a multi-channel distribution engine - email, syndication, partnerships, organic/paid social, and retargeting - to amplify reach and recycle content for maximum ROI.
• Manage content syndication vendors and co-marketing/partner channels to extend qualified reach into target accounts.

Content Studio

• Run RAAPIDs content studio - the production engine for conversion-focused assets (blogs, landing pages, lead magnets, infographics, short-form video) - in collaboration with the existing brand and marcomm team.
• Maintain an editorial and production calendar tied to demand goals; ensure every asset is SEO/GEO-optimized and conversion-ready.
• Partner with Product Marketing and Brand & MarComm to keep messaging sharp and brand voice consistent.

Measurement & Optimization

• Own digital funnel metrics - traffic, MQLs, cost-per-lead, conversion rates, and pipeline contribution by channel.
• Report performance and run continuous experimentation (A/B tests, channel mix, creative) to improve efficiency and lead quality.

Qualifications

• 6+ years in digital/performance marketing or demand generation at a B2B SaaS or enterprise software company, with ownership of a lead or pipeline number.
• Hands-on expertise in SEO plus emerging AEO/GEO (AI-search optimization), and paid search / PPC.
• Proven experience running LinkedIn Ads and paid social for B2B lead generation.
• Strong grasp of content-driven demand generation, landing-page/CRO, and marketing analytics (GA4, Search Console, ad platforms).
• Experience managing content production (in-house or agency/freelance) and multi-channel distribution.

Preferred Qualifications:

• Experience marketing in healthcare, risk adjustment, or value-based care.
• Familiarity with marketing automation/CRM (Marketo/HubSpot, Salesforce) and ABM platforms (e.g., 6sense).
• Experience with AI tools for content production, optimization, and campaign workflows.

Technical Skills:

• SEO/GEO tooling (e.g., Ahrefs / Semrush, Google Search Console, schema), and GA4.
• Google Ads and LinkedIn Campaign Manager; paid social and retargeting platforms.
• CMS, landing-page builders, and marketing automation / CRM

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.