Digital Marketing Lead

Job Title: Digital Marketing Lead

Business: Animal Nutrition Business (ANB)

Location: Mumbai

Key responsibilities:

1. Digital Strategy & Planning

• Develop and execute the annual digital plan aligned to growth targets across cattle, poultry and specialty nutrition.

2. Performance & Paid Media

• Plan, execute and optimise campaigns across Google Ads, Meta, YouTube and programmatic/regional platforms.
• Manage media budgets and consistently deliver on cost-per-lead (CPL) and ROI targets.

3. Social Media & Influencer Marketing

• Manage social content and channels across Facebook, YouTube and Instagram for farmer audiences.
• Build collaborations with agri-influencers, progressive farmers and veterinary experts to amplify reach.

4. Content & Creative Coordination

• Brief and manage agencies, designers, videographers and writers for farmer-facing creatives and videos.
• Ensure all creative adheres to Godrej brand guidelines across every campaign and channel.

5. Lead Generation, CRM & Analytics

• Build lead-generation funnels and track lead quality and conversion jointly with field sales.
• Report KPIs (reach, engagement, CPL, conversion) and translate data into actionable recommendations.

6. Marketing Technology & Automation

• Evaluate and manage email, SMS, WhatsApp and automation tools suited to rural and semi-urban reach.

7. Budget, Agency & On-ground Integration

• Manage the digital marketing budget, vendor contracts and agency performance end-to-end.
• Drive digital amplification of farmer meets, dealer conferences and on-ground BTL activities.

Key Skills:

Education:

• Graduation in any discipline is essential; a marketing specialisation is preferred.
• Post-graduation or MBA in Marketing or Digital Marketing is strongly preferred.

Experience:

• 6-9 years of experience in Digital Marketing, Growth Marketing or Performance Marketing roles.
• Strong experience in managing end-to-end digital campaigns across Google Ads, Meta and YouTube.
• Proven track record in lead generation, performance marketing and ROI optimization.
• Experience working with FMCG, Agribusiness, Animal Nutrition, Agritech, Rural Marketing or related sectors preferred.
• Deep understanding of rural and semi-urban consumer and farmer digital behavior.
• Strong knowledge of digital analytics, campaign measurement and reporting.
• Experience managing content agencies, creative partners and media agencies.
• Hands-on experience with CRM, marketing automation, email, SMS and WhatsApp marketing platforms.
• Strong understanding of social media management and influencer marketing.
• Ability to convert business objectives into measurable digital campaigns.
• Strong project management, stakeholder management and communication skills.
• Data-driven mindset with strong analytical and problem-solving capabilities.
• High ownership, execution orientation and ability to work in a fast-paced environment.