Digital Marketing Lead

Company Description: Marc Salon & Beauty Equipments Pvt. Ltd. is a leading manufacturer of salon and spa furniture in India, known for producing high-quality products under the MARC brand. The company supports both new salon setups and renovations with a contemporary range of salon chairs, barber chairs, shampoo stations, facial beds, and spa furniture. It also offers hair care equipment, beauty equipment, and a wide variety of accessories to help clients create functional and stylish spaces. Applicants joining Marc will contribute to a brand that focuses on innovation, quality, and the evolving needs of the beauty and wellness industry.

Experience: 5-6 Years

Department: Digital Marketing

Location: Manesar, Gurugram

Timing: 9:30 am - 6:30 pm

Reports To: Brand Manager / Management

Key Responsibilities

1. Digital Strategy & Planning

• Develop and execute the overall digital marketing strategy across paid and organic channels.
• Plan monthly/quarterly campaigns, budgets, content, and channel-wise objectives.
• Identify new digital growth opportunities and stay updated with industry trends.

2. Performance Marketing

• Manage and oversee Meta Ads, Google Ads, YouTube, remarketing, and lead-generation campaigns.
• Monitor CPL, CPA, ROAS, CAC, conversions, and revenue.
• Optimize campaigns, audiences, creatives, budgets, and funnels to improve performance.

3. Content Marketing & Creative Ideation

• Conduct content research based on industry trends, competitors, audience interests, and business objectives.
• Develop content ideas, themes, campaigns, hooks, concepts, and creative directions.
• Plan and guide social media content, blogs, reels, videos, carousels, campaigns, and other digital content.
• Work closely with designers, video editors, and content writers to execute creative concepts.
• Ensure content is engaging, relevant, brand-aligned, and optimized for the respective platform.

4. SEO, Social Media & Analytics

• Oversee SEO, social media, website traffic, and organic growth activities.
• Track performance using GA4, Google Search Console, Meta Ads Manager, Google Ads, and other relevant tools.
• Analyze traffic, engagement, customer journeys, landing pages, and conversions.
• Identify opportunities to improve digital visibility, leads, conversions, and customer acquisition.

5. Analytics & Conversion Optimization

• Track digital performance using GA4, Google Search Console, Meta Ads Manager, Google Ads, and other relevant tools.
• Analyze customer journeys, landing pages, conversion rates, and campaign data.
• Identify gaps and implement strategies to improve leads, conversions, and customer acquisition.

6. Team, Agency & Management Coordination

• Coordinate with performance marketing, creative, content, SEO, website teams, and external agencies.
• Set priorities, review performance, and ensure timely execution of digital initiatives.
• Prepare regular performance reports and present actionable insights and recommendations to management.

Required Skills

• 5–6 years of experience in digital marketing.
• Strong knowledge of Meta Ads, Google Ads, SEO, Social Media, Content Marketing & Analytics.
• Strong content research, creative ideation, communication, and analytical skills.
• Ability to understand both brand building and performance marketing.
• Experience in B2B, e-commerce/D2C, international marketing, and lead generation.

Ideal Candidate

• A strategic yet hands-on digital marketer who can manage multiple digital channels, lead teams/agencies, analyze performance, and connect digital marketing activities with measurable business growth.

How To Apply

• Interested candidates can share their CV along with relevant digital marketing experience, portfolio/case studies, and details of campaigns/projects managed at [HIDDEN TEXT].

• Candidates are encouraged to mention the platforms handled, markets managed, approximate advertising budgets, team/agency responsibilities, and key results achieved in their application.