Digital Marketing Lead

AstroVed is looking for a highly motivated Digital Marketing Lead with strong expertise in SEO, Performance Marketing, Google Ads, Meta Ads, and Web Analytics.

• Develop and execute digital marketing strategies to drive brand awareness, website traffic, and lead generation.
• Plan, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Lead SEO initiatives, including on-page, off-page, and technical SEO, to improve organic rankings and traffic.
• Conduct keyword research, competitor analysis, website audits, and implement SEO best practices.
• Monitor campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
• Track KPIs, analyze marketing performance, and provide actionable insights through regular reports.
• Collaborate with content, design, CRM, and development teams to execute digital marketing initiatives.
• Manage marketing budgets and optimize campaigns to maximize ROI and conversions.
• Stay up to date with the latest digital marketing trends, search engine algorithm updates, and industry best practices.

Required Skills:

• Digital Marketing Strategy
• SEO (On-page, Off-page, and Technical SEO)
• Google Ads and Meta Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Keyword Research & Competitor Analysis
• Conversion Rate Optimization (CRO)
• UTM Tracking & Campaign Performance Analysis
• Strong analytical, communication, and leadership skills

Interested candidates can apply through the portal or send me your resume to [email removed] with your current and expected CTC and notice period.