Digital Marketing Lead

Responsibilities include, but not limited to:

• Develop promotions and communication while liaising with the management to produce content that advances the brand.

• Create and repurpose content across platforms and social media channels to build brand familiarity and generate demand.

• Plan, develop and maintain social media profiles with quality content.

• Develop digital marketing strategies to support and expand our digital presence (SEO, PPC campaigns, etc)

• Identify critical conversion points and drop off points to optimise user funnels.

• Have core knowledge to understand Meta platform & quality lead generation

• Work on media engagement/strategy development/execution of digital marketing campaigns, social media, content and web operations to execute critical initiatives.

• Contribute and share your perspective for adoption where appropriate.

• Assist in preparing and drafting various communications for social media, blogs, articles, SEO initiatives.

• Oversee the email campaign development and implementation.

• Manage inbound marketing system, including campaign development and data analysis.

• Development and execution of comprehensive digital marketing strategies to increase brand visibility.

• Overlook website maintenance and online content optimization, emphasizing user experience and content auditing using Google Analytics.