Digital Marketing Lead

Role & responsibilities

Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
• Develop and implement SEO, SEM, social media, email marketing, influencer marketing, and content marketing strategies.
• Collaborate with Creative, Branding, Leasing, Events, and Operations teams to deliver integrated marketing campaigns.
• Manage digital marketing budgets, media planning, and agency coordination to maximize ROI.

Strong expertise in Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, Search Console, and SEO/SEM.
Hands-on experience with AI-powered tools such as ChatGPT, Gemini, Adobe Firefly, Canva AI, Kling AI, Veo, Pika, or similar platforms.
Knowledge of performance marketing, social media strategy, content planning, email marketing, and marketing automation.
Ability to manage multiple campaigns while delivering measurable business results.

Preferred candidate profile

Candidates with experience in Retail, Shopping Malls, E-commerce, Hospitality, Advertising Agencies, Media, or Digital Marketing Organizations are highly encouraged to apply.