Digital Marketing Lead

Roles and Responsibilities :

• Write social-media-friendly, engaging job adverts to attract quality candidates
• Plan and run candidate outreach campaigns across LinkedIn and other platforms
• Drive candidate engagement through creative content and consistent communication
• Explore and build AI agents/tools to streamline sourcing, outreach, and engagement workflows
• Create market maps and company maps for target industries/clients
• Design and send newsletters (candidate-facing and client-facing)
• Build and maintain a marketing activity calendar across platforms
• Track and measure outcomes of campaigns (engagement, reach, conversions, response rates) and optimize accordingly

Job Requirements :

• 0–2 years of experience in social media/digital marketing, content, or related field (freshers with strong portfolios welcome)
• Excellent written communication and creative content skills
• Curiosity and comfort with AI tools (ChatGPT, Claude, automation platforms, etc.)
• Basic design skills (Canva or similar)
• Analytical mindset — comfortable tracking metrics and drawing insights
• Self-starter, organized, able to manage multiple campaigns/calendars independently