Digital Marketing Lead

Company: Finesse Ink

Experience Required: 10+ Years

Position: Full-Time

Finesse Ink is looking for an experienced Digital Marketing Lead with at least 10 years of proven digital marketing experience to lead our paid media, digital growth, and customer acquisition strategy.

This is a senior, hands-on position. We are looking for someone who understands both the strategy and execution behind high-performing digital campaigns and knows how to use modern AI-powered advertising and automation to drive measurable growth.

Key Responsibilities

• Lead the overall digital marketing and performance marketing strategy
• Plan, launch, manage, and optimize Google Ads, including Search, Shopping, Display, YouTube, Performance Max, and remarketing
• Manage and scale Meta Ads across Facebook and Instagram
• Use AI-powered advertising tools, automation, predictive targeting, and AI-assisted creative testing to improve campaign performance
• Develop customer acquisition, lead generation, and conversion strategies
• Manage significant advertising budgets with a strong focus on profitability
• Build advanced audience, retargeting, and remarketing strategies
• Lead A/B testing across creatives, audiences, landing pages, messaging, and offers
• Develop strategies across paid search, paid social, SEO, email, SMS, and organic channels
• Work with creative teams to develop high-converting ad concepts, videos, graphics, and landing pages
• Track and improve ROAS, CAC, CPL, CPA, CTR, CPC, conversion rate, and LTV
• Use Google Analytics, Google Tag Manager, Meta Pixel, Conversion API, and other tracking platforms
• Build dashboards and reporting systems that clearly connect marketing spend to business results
• Identify new platforms, AI tools, technologies, and marketing opportunities
• Lead and mentor digital marketing team members
• Work directly with leadership to establish marketing goals, budgets, and growth plans

Required Experience

• 10+ years of professional digital marketing experience
• Advanced, hands-on experience with Google Ads
• Advanced experience with Meta Ads Manager
• Strong understanding of modern AI-powered advertising and marketing automation
• Proven experience managing and scaling large advertising budgets
• Strong knowledge of performance marketing and conversion optimization
• Experience with Google Analytics, GA4, Tag Manager, pixels, attribution, and conversion tracking
• Strong understanding of SEO, email marketing, social media, and digital customer acquisition
• Experience leading marketing teams, agencies, or multiple campaigns simultaneously
• Ability to demonstrate measurable results from previous campaigns

Who We're Looking For

We are looking for a performance-driven marketing leader, not simply a social media manager.

The right candidate understands how to take a marketing budget and turn it into measurable business growth. You should be equally comfortable developing strategy, working inside Google Ads and Meta Ads Manager, analyzing campaign data, testing new ideas, and leading a marketing team.

You should also understand how AI is changing digital advertising and know how to use AI, automation, data, and creative testing to make campaigns faster, smarter, and more profitable.

To Apply

Please send your resume along with examples of campaigns you have personally managed.

Applications should include previous ad spend managed, Google/Meta experience, measurable ROAS or revenue results, AI marketing tools used, and examples of brands or businesses you have helped grow.

• Finesse Ink is looking for someone who can lead marketing not just manage it.