Digital Marketing Lead

Job Title: Digital Marketing Lead

Experience: 8 + Years

Location: Chennai ( Guindy )

work mode: Hybrid

Role Summary:

We are looking for a Digital Marketing Lead to own and drive our digital marketing strategy, with a strong focus on SEO, Generative Engine Optimization (GEO), and B2B lead generation.

Key Responsibilities:

• Lead SEO, GEO, and overall digital marketing initiatives.
• Drive qualified B2B leads through Google, LinkedIn, email, and other digital channels.
• Develop content strategies to improve visibility across traditional and AI-powered search platforms.
• Manage paid campaigns and optimize ROI and conversions.
• Track website traffic, lead funnel, campaign performance, and key marketing metrics.
• Work closely with business and sales teams to align campaigns with growth objectives.
• Stay updated on SEO, AI search, and emerging digital marketing trends.

Key Skills: SEO | GEO | Lead Generation | Google & LinkedIn Ads | Analytics | Content Strategy | B2B Digital Marketing