Digital Marketing Lead | Performance Marketing & SEO | | SMM

Digital Marketer Lead to own end-to-end digital marketing strategy, planning, and execution across SEO, Paid Media, Social, Email, and Analytics.

You will lead a team of digital marketing executives and specialists, act as the primary point of accountability for campaign performance, and work closely with leadership, clients, and the AI & Automation team to scale marketing operations through smarter processes and tools.

KEY RESPONSIBILITIES

Strategy & Leadership

• Own and drive the overall digital marketing strategy across SEO, Paid Media (Google Ads & Meta Ads), Social, Email, and Analytics.
• Translate business and client goals into channel-level plans, budgets, and measurable KPIs.
• Lead, mentor, and upskill a team of digital marketing executives and specialists, setting clear goals and reviewing performance.
• Act as the senior escalation point for campaign strategy, performance issues, and client concerns.

Campaign & Performance Management

• Oversee planning, execution, and optimization of multi-channel campaigns to meet ROAS, CAC, and growth targets.
• Review campaign performance regularly and direct course corrections based on data.
• Approve budgets, forecasts, and spend allocation across channels and campaigns.
• Ensure consistent quality standards across all deliverables briefs, reports, audits, and creative.

Reporting & Analytics

• Drive a strong reporting cadence using GA4, Google Search Console, and Looker Studio to track performance against goals.
• Present campaign performance, insights, and recommendations to leadership and clients.
• Establish and maintain dashboards and benchmarks for consistent, data-backed decision-making.

Stakeholder & Client Management

• Serve as a key point of contact for clients on strategy, performance, and growth opportunities.
• Collaborate with leadership, AI & Automation, and creative teams to align marketing execution with business priorities.
• Identify and pursue opportunities to leverage AI and automation tools to improve marketing efficiency and output.

REQUIRED SKILLS & QUALIFICATIONS

Technical Skills

• 6-8 years of hands-on digital marketing experience.
• Strong working knowledge across: SEO (on-page, off-page, technical), Google Ads & Meta Ads, Email Marketing, Social Media Marketing, Analytics & Reporting (GA4, Google Search Console, Looker Studio).
• Proven track record of managing budgets and delivering measurable ROI across multiple channels.
• Deep fluency in digital marketing terminology and metrics Quality Score, ROAS, CTR, attribution models, impression share, and campaign structures.
• Hands-on exposure to SEO/PPC tools — Ahrefs, SEMrush, DataForSEO, Google Ads Editor.
• Comfortable working with AI tools — ChatGPT, Claude, Gemini, or similar — in a professional, structured context.
• Strong written and verbal communication — able to produce clear strategy documents, briefs, and performance reports for leadership and clients.

Leadership Skills

• Demonstrated ability to lead, mentor, and manage a team of marketing executives.
• Strong stakeholder management skills, with experience managing client relationships directly.
• Ability to prioritize and manage multiple campaigns, teams, and deadlines simultaneously.

Preferred Skills

• Exposure to marketing automation platforms such as n8n, Zapier, Make, or HubSpot workflows.
• Familiarity with prompt engineering basics or AI-driven marketing workflows.
• Experience contributing to or overseeing AI-assisted marketing products or automation initiatives.

Basic understanding of APIs or no-code tools in a marketing workflow context.