Digital Marketing & Lead Manager

Digital Marketing & Lead Manager

Location: Remote | Full-Time
Experience: 2 -5 Years

We are looking for an experienced and results-driven Digital Marketing & Lead Generation Manager to manage our marketing, lead generation, and outbound sales activities.

Key Responsibilities

• Manage and oversee the digital marketing team and marketing campaigns.
• Develop creative and innovative ideas to promote our B2B polymer business, including but not limited to LinkedIn content, industry-focused campaigns, and video content.
• Take the lead in creating engaging videos that showcase our products, markets, people, sourcing activities, and day-to-day business, helping potential customers understand our company and build a stronger connection with our team.
• Continuously experiment with new content formats and marketing ideas to increase brand awareness, customer engagement, inbound leads, and business opportunities.
• Manage and monitor incoming leads, ensuring timely follow-up and conversion.
• Manage the outbound calling/telemarketing team, including targets and performance.
• Conduct market research to identify new customers, industries, and international markets.
• Build targeted customer/prospect databases and identify potential decision-makers.
• Work closely with the sales team to convert leads into business opportunities.
• Track KPIs, lead performance, and conversion rates.
• Conduct weekly team meetings and provide performance reports to management.
• Continuously identify new ways to improve lead generation and customer acquisition.

Requirements

• Bachelors degree in Marketing, Business, Sales, or a related field.
• Minimum 45 years of relevant experience in digital marketing, lead generation, business development, or inside sales.
• Previous experience managing a team is preferred.
• Strong knowledge of digital marketing, lead generation, and market research.
• Experience with CRM systems, lead management, and performance tracking.
• Excellent communication, organisational, and leadership skills.
• Strong commercial mindset with a focus on generating measurable business results.

Ideal Candidate

Someone who can take ownership of the complete process:

Marketing Lead Generation Lead Qualification Outbound Calling Customer Acquisition

The ideal candidate will be proactive, target-driven, and capable of building and managing a high-performing lead-generation function.