Digital Marketing & Lead Generation Executive

Role & Responsibilities

• Plan, launch, and manage Google Ads and Meta Ads campaigns.
• Generate a minimum target of 100 leads per week within the approved advertising budget.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance, cost per lead (CPL), and lead quality.
• Optimise campaigns to improve conversions and reduce advertising costs.
• Create and test ad copy, creatives, and landing pages.
• Track conversions using Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Prepare weekly reports on ad spend, leads generated, and campaign performance.
• Ensure all campaigns comply with applicable advertising policies and regulatory requirements.

Preferred Candidate Profile

• Minimum 1 year of hands-on experience in digital marketing and lead generation.
• Mandatory practical experience in both Google Ads and Meta Ads Manager.
• Strong knowledge of PPC, SEM, keyword research, audience targeting, and campaign optimisation.
• Proven ability to generate leads and analyse campaign performance.
• Knowledge of GA4, conversion tracking, and Meta Pixel.
• Strong analytical, communication, and problem-solving skills.
• Experience in financial services or stock market research is an added advantage.
• Google Ads and Meta certifications are preferred.
• Candidates must demonstrate practical advertising knowledge during the interview.