Digital Marketing & Lead Generation Executive

Job Responsibilities:

• LinkedIn Lead Generation: Identify target companies and decision-makers, send personalised connection requests and messages, manage replies and follow-ups.
• LinkedIn Content Marketing: Create engaging posts using relevant industry keywords, professional images, project updates and hashtags to increase visibility and engagement.
• Email Marketing: Research prospective customers, prepare targeted email campaigns and follow up on enquiries.
• Market Research: Identify new customers, industries and business opportunities in India and abroad.
• Lead Management: Maintain prospect databases, track interactions and follow-ups using Excel or CRM tools.
• Company Branding: Support in enhancing brand visibility through LinkedIn content, promotional materials, project showcases and digital marketing activities.
• Marketing Support: Prepare brochures, presentations and marketing content using Canva and AI tools.

Candidate Requirements:

• Hands-on LinkedIn marketing experience is essential (prospecting, messaging and follow-ups).
• Knowledge of email marketing and B2B lead generation.
• Good English communication skills.
• Proficient in MS Excel, Word and PowerPoint.
• Ability to research companies and identify decision-makers.
• Proactive, organised and target-oriented.

Why Join Us?

UrbanAxis offers immense growth potential and the opportunity to work with leading corporates and Tier-1 companies in India and abroad. It is the leading sustainability projects development company working in Environmental and Sustainability Engineering sector.