Digital Marketing & Lead Generation Executive

Role

We are looking for a Digital Marketing professional who can take ownership of Adebeo's online presence and help us generate qualified business enquiries.

The person should be able to plan, execute and measure digital marketing activities across SEO, Google Ads, social media, content and lead generation.

Key Responsibilities

• Develop and execute digital marketing strategies for Adebeo and its software products.
• Manage Google Ads, SEO and online lead-generation campaigns.
• Improve website visibility, traffic and conversion through SEO and landing-page optimisation.
• Manage LinkedIn, Instagram, YouTube and other relevant social channels.
• Plan and coordinate content including posts, videos, reels, blogs, webinars and product campaigns.
• Develop campaigns for software products, training programs, webinars and offers.
• Track leads, conversions, CPL and campaign performance using GA4, Google Search Console and other analytics tools.
• Research competitors, keywords, market trends and new digital marketing opportunities.
• Work closely with the sales team to improve lead quality and conversion.
• Prepare monthly marketing performance reports and recommendations.

Preferred candidate profile

• 2 - 5 years of hands-on digital marketing experience.
• Strong understanding of SEO and Google Ads.
• Experience in B2B lead generation is preferred.
• Good understanding of Google Analytics/GA4 and Search Console.
• Experience with social media marketing and content planning.
• Basic knowledge of Canva or similar design tools.
• Good written and verbal communication skills.
• Analytical mindset with the ability to understand campaign data and take action.
• Ability to work independently and take ownership of marketing activities.

Preferred

Experience in B2B software, SaaS, CAD, Architecture/Interior Design, Engineering, Construction, Education or Technology industries will be an advantage.