Digital Marketing & Lead Generation Executive

Position Overview

The Digital Marketing & Lead Generation Executive will be responsible for building Elevatechs online presence, creating awareness of its products and generating qualified business inquiries.

This is not a role limited to posting content on social media. The candidate will be expected to identify prospective customers, reach out to relevant decision-makers, nurture contacts and convert digital engagement into actionable leads for the sales team.

The role requires a combination of content creation, digital marketing, market research, proactive outreach and lead management.

Key Responsibilities

Digital Marketing and Brand Awareness

• Develop and execute a digital marketing plan for Elevatech and its product portfolio.
• Manage the companys presence on LinkedIn, Instagram and other relevant platforms.
• Create and publish informative content such as product posts, application stories, videos, case studies, customer-success stories and technical explainers.
• Present technical products in clear, simple and commercially appealing language.
• Maintain a consistent brand identity and communication style across all platforms.

Develop product-specific campaigns targeted at elevator companies, builders, architects, consultants and facility managers.

Lead Generation and Proactive Outreach

• Identify relevant companies, projects and decision-makers using LinkedIn, industry directories, online research and other databases.
• Connect with elevator-industry professionals, including sales engineers, installation managers, project managers, procurement teams and business heads.
• Reach out to builders, developers, architects, elevator consultants, contractors and facility-management companies.
• Conduct structured outreach through LinkedIn messages, email campaigns, WhatsApp and telephone follow-ups.
• Generate qualified inquiries and schedule meetings or product presentations for the sales team.
• Nurture leads through regular follow-ups until they are ready for sales engagement.

Website and Content Management

• Regularly update website content, product information, case studies, photographs, videos and news.
• Ensure that website inquiries are captured, acknowledged and assigned for follow-up.
• Support basic search-engine optimization to improve visibility for relevant product and industry searches.
• Monitor website traffic and identify the products, pages and campaigns generating the greatest interest.
• Recommend landing pages and enquiry forms for specific product campaigns.