Digital Marketing Intern
Securium Solutions Pvt Ltd. · Noida · onsite · Posted today
About a minute. You'll make an account on the way through.
About this role
About the job
Location: Noida sector 01
Experience Required: freshers
Employment Type: Internship
Stipend: Max upto 15000 rupees
Diploma in Digital Marketing will be preferred.
About the Role
We are looking for a creative and data-driven Social Media Interns to manage and grow our brand presence across social platforms. The ideal candidate should have hands-on experience in content creation, campaign management, and performance tracking.
Key Responsibilities
- Manage and handle social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
- Plan, create, and publish engaging content (posts, reels, carousels, videos)
- Develop and execute social media strategies aligned with business goals
- Run paid campaigns (Meta Ads, LinkedIn Ads, etc.) and optimize performance
- Monitor trends, competitors, and audience behavior.
- Analyze performance using tools (Meta Insights, Google Analytics, etc.)
- Generate leads through social media campaigns
- Coordinate with designers and content teams for creatives
- Manage comments, messages, and audience engagement
- Prepare monthly performance reports and insights.
Required Skills & Qualifications
- Excellent English communication skills (both written and verbal)
- Strong understanding of social media algorithms and trends
- Experience with Meta Ads Manager & LinkedIn Campaign Manager
- Basic knowledge of SEO and digital marketing concepts
- Proficiency in tools like Canva, Hootsuite, Buffer, or similar
- Strong copywriting skills with attention to detail
- Analytical mindset with the ability to interpret data
Preferred Skills (Good to Have)
- Experience in EdTech / IT Training / Certification industry
- Video editing skills (Premiere Pro, CapCut, etc.)
- Knowledge of branding and storytelling
- Familiarity with marketing funnels and lead generation strategies
Key KPIs (Performance Metrics) Organic Growth
- Month-on-month increase in followers/subscribers across platforms
- Growth in organic reach and impressions
- Improvement in profile visits and page visibility
Engagement
- Engagement rate (likes, comments, shares, saves)
- Increase in average engagement per post
- Growth in video views, watch time, and completion rate
- Story engagement (replies, clicks, interactions)
Audience Building
- Net follower growth rate (%)
- Audience quality (relevant followers vs random growth)
- Community building (comments, DMs, conversations)
Lead Generation
- Number of organic leads generated from social platforms
- Leads generated via paid campaigns
- Cost per lead (CPL) optimization
- Conversion rate from social media traffic
Content Performance
- Top-performing content identification
- Reach and engagement per content format (reels, posts, carousels)
- Consistency in posting and content calendar adherence
Campaign Performance
- ROI on paid campaigns
- Click-through rate (CTR) and conversion rate
- Ad engagement and audience targeting efficiency
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