Digital Marketing Intern

Job Type : Intern + PPO

Location : Bengaluru

Prior Experience is add on value.

About the Role

We are looking for a results-driven Digital Marketing executive with experience in paid media campaigns, customer engagement initiatives, and organic growth strategies and manage our marketing automation tool — MoEngage — to deliver personalised experiences at scale.

FunctionMarketing

Reports To Head of ADD Growth

ExperienceFresher or Experienced

Location Bangalore

Key Responsibilities

Customer Engagement & Retention

• Review and deeply understand the current customer engagement journey; identify drop-off points and propose improvements.

• Operate MoEngage for push notifications, in-app messages, email, and SMS campaigns; segment audiences and run A/B tests to improve CTR and conversion rates.

• Collaborate with product and CRM teams to map and optimise the full customer lifecycle.

Competitor Analysis & Market Intelligence

• Conduct regular competitor analysis across paid, organic, and content channels.

• Track industry benchmarks and emerging trends to recommend creative pivots and budget shifts.

SEO & Organic Growth

• Develop and execute an SEO strategy covering on-page, off-page, and technical SEO.

• Work with content teams to build topical authority and improve organic rankings.

Paid Media & Campaign Management

• Plan, execute, and optimise Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram) campaigns end-to-end.

• Design and launch new campaign concepts aligned with business goals, seasonality, and audience insights.

• Build and execute 3-month rolling campaign roadmaps to engage and retain existing customers.

• Conceptualise and deliver festival and seasonal campaigns that drive engagement and conversions.

Reporting & Analytics

• Own campaign performance dashboards; report weekly and monthly on spend, ROAS, CAC, CTR, and retention metrics.

• Provide actionable insights and iterate campaigns based on data.

• Daily, weekly and Monthly reports on all the campaigns and ads

Required Skills & Qualifications

• Hands-on experience in digital marketing.

• Practical experience using MoEngage or a comparable marketing automation/CRM tool.

• Solid understanding of SEO principles and tools (Google Search Console).

• Analytical mindset with proficiency in Google Analytics, Meta Insights, and Excel / Google Sheets.

• Experience building multi-channel campaign calendars and managing budgets independently.

• Strong creative instinct for ad copy, visuals, and messaging; ability to brief design teams effectively.

• Strong expertise in Google Ads (including Performance Max & Smart Bidding) and Meta Ads Manager.

Nice to Have

• Experience in e-commerce, quick commerce, or D2C brand marketing.

• Hands-on experience with Excel.

• Hands-on knowledge of WhatsApp Business API campaigns.