Digital Marketing Intern

1. Role Summary

We are seeking MBA students specializing in Digital Marketing/Marketing to join as Digital Marketing Interns with a primary focus on LinkedIn campaigns. The intern will support planning, execution, optimization, and reporting of LinkedIn-based branding and lead-generation activities, along with other digital marketing tasks, in a hybrid work model (3 days from office, 2 days from home).

2. Key Responsibilities

A. LinkedIn Campaign Management

• Assist in planning and executing LinkedIn organic and paid campaigns to support brand awareness, hiring, and lead generation.
• Help in creating, scheduling, and publishing posts (text, creatives, videos, carousels).
• Coordinate with design/content teams to develop LinkedIn-specific creatives and copy.
• Support campaign setup (audience selection, targeting, budgeting) under guidance, if using LinkedIn Ads.
• Monitor and track performance metrics such as impressions, clicks, CTR, engagement, and leads.

B. Content & Social Media Support

• Maintain and update content calendars for LinkedIn and other platforms (if required).
• Draft post captions, hashtags, and basic copy aligned with brand tone.
• Engage with audience (likes, comments, responses) as per guidelines.

C. Analytics & Reporting

• Compile weekly and monthly LinkedIn performance reports and dashboards.
• Analyze campaign data to identify trends and provide basic insights.
• Support preparation of presentations for internal reviews.

D. Digital Marketing Support (Beyond LinkedIn)

• Assist in basic SEO tasks (keyword research, on-page checks) where required.
• Support email campaigns, event promotions, or website updates related to LinkedIn initiatives.
• Conduct competitor analysis on LinkedIn and other digital channels to identify best practices.

E. Coordination & Branding

• Ensure all LinkedIn and digital assets comply with brand guidelines.
• Collaborate with HR, Sales, or other departments for campaign inputs (e.g., recruitment posts, thought leadership content).
• Maintain proper documentation of campaigns, assets, and learnings.

3. Desired Candidate Profile

Education

• MBA with specialization in Digital Marketing / Marketing.
• Eligibility:
• 2026 passed-out batch.
• Current batch students (internship / academic project requirement).

Skills & Knowledge

• Basic understanding of social media marketing, especially LinkedIn.
• Familiarity with:
• LinkedIn (profiles, pages, campaign manager – preferred).
• Other social platforms (good to have).
• MS Excel/Google Sheets & PowerPoint for reporting and presentations.
• Understanding of basic digital metrics (impressions, CTR, engagement rate, conversions).
• Good written and verbal communication skills in English.